Website Monetization – Definitions

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Web site monetization is a very general term. In this article we will try to simplify and learn what are the definitions behind that.

First, let’s start with the simple terms:

  • CPM – Cost per mille, the amount of dollars that you will get per thousand impressions.
  • CPC – Cost per click, amount of dollars that you will get per one click.
  • CPI– Cost per Impression, or in some cases cost per install, amount of dollars that you will get per impression/install.
  • CPA – Cost per acquisition, amount of dollars that you will get per deposit/acquisition.
  • RPM – Revenue per mille, the amount of dollars that you will get per thousand page views.
  • ARPU – Average revenue per user, The amount of dollars that you will get per one user.
  • ATF– Above the fold, the user can see the ad without scrolling down.
  • BTF– Below the fold, user needs to scroll down to see the ad.
  • Ad Network– Ad suppliers, they allow publishers to buy traffic from the publishers using their technology and agreements.
  • DFL – Double click first look, an advantage for Google to see all the impressions first (before the competitors).
  • DMP – Data management platform, an extra layer of data that can be added to the campaign.
  • PMP– Private market place, direct connection between the buyer and the seller that gives an advantage to the buyer at an open auction.
  • DFP –  The biggest and the most powerful ad server, belongs to Google.
  • Impression – Each time a single post is being called into the browser.
  • Click – Every time someone clicks on an ad.
  • Pre-roll – A video ad that shows before the video starts.
  • Mid-roll – The same as pre-roll just in the middle of the video.
  • Post-roll– Similar to pre-roll just at the end of the post.
  • Text ads– Links on the page, you will get paid every time someone will click on the ad.
  • In stream ad– An ad that shows only when you scroll down.
  • IAB– International advertising bureau, an industry standard for advertisers.
  • ADX– Ad Exchange, Google’s best monetization solution for premium publishers.
  • Rev-share– The publishers split the revenue between the advertiser and the publisher.

Web site monetization methods:

  • Display ads – The most common way to show ads on your site.
  • Rich media– Advanced technology such as videos, high impact units, takeover unit etc.
  • Affiliation– Is a rev-share deal between the buyer and the seller, You will get X% out of a transaction.
  • Apps– Similar to display ads just for apps.
  • ADX – The most powerful tool that belongs to google (Only for premium publishers).
  • Video ads– Three kinds of ads, pre rolls, in banners, in stream (See the definitions above).
  • Selling leads– Capture leads using forms and selling them to specific advertisers.
  • Content recommendations– Usually you can see them below the article, “from around the web”.
  • Header bidding– New technology that allows the server to call the premium advertisers before the “regular” advertisers, read here about it.
  • Instant articles– Facebook’s way to load the page very fast and use their own monetization tool.
  • Pre-bid– technology that calls the premium bids before the DFP (The header bidding uses pre-bid).

Confused?

There is even more room for confusion, we need to be very picky as we choose the right way to monetize our website. There are a lot of methods and tools out there, but in most cases we only need some of them.

Need help? Have questions? Feel free to contact us, we help for free.

For more information you can read our monetization blog.

Thanks,

Maor Davidovich

Maor

Maor co-founded Adnimation after a successful stint as VP Digital of the Jerusalem Post Group, where he more than doubled readership and earnings. His vast experience in digital publishing and monetization spans over a decade, including as the VP of the Zap Group. He attended both The Open University and Bar Ilan University where he received his first and second degrees in business. With a shared goal of helping companies focus on their content without worrying about the ads, he helped turn Adnimation into the fast-growing, successful company it is today. Overseeing the day-to-day operations, he also helps us keep our proper nutrition in the office. When he is not in front of his four monitors, Maor can be found riding his bicycle faster and farther than the average car.

Maor DavidovichWebsite Monetization – Definitions

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    […] In conclusion, making attractive publisher websites for advertisers is not as easy as one would think. It is also not impossible! Publishers need to think about their users one the one hand and on the other hand they need to be attractive for advertisers. You need to find the right balance to maximize your profit. Publishers are approached by Ad Network and Ad-Tech companies all the time, in many cases it is best to outsource to an ad management company. Doesn’t matter what you chose to do, Always be up to date with new technologies, do not be afraid of change. This world is growing fast and you need to be on top of it. for more Monetization definitions click here […]

  • Publisher Websites, Find Out What Performance Advertisers Are Looking For - Adopsexperts - March 22, 2017 reply

    […] In conclusion, making attractive publisher websites for advertisers is not as easy as one would think. It is also not impossible! Publishers need to think about their users one the one hand and on the other hand they need to be attractive for advertisers. You need to find the right balance to maximize your profit. Publishers are approached by Ad Network and Ad-Tech companies all the time, in many cases it is best to outsource to an ad management company. Doesn’t matter what you chose to do, Always be up to date with new technologies, do not be afraid of change. This world is growing fast and you need to be on top of it. for more Monetization definitions click here […]

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