Real Monetization Service

Real Monetization Service or Fake Outsource

Just before a publisher chooses a monetization service partner, here are some important actionable tips to protect the business from fake services. A third post in a series of posts about choosing the right partner. Case Study: Poor Service from an Outsourced Account Manager About 4 years ago I was working closely with a sports

Ad Sales Outsource – How Avoiding Big Names Increases Ad Revenue

Ad Sales Outsource – How Avoiding Big Names Increases Ad Revenue

Choosing an ad sales outsource service provider is a crucial decision for content publishers. With so many disappointing attempts, this series of posts outlines pitfalls to avoid. With two case studies, see how big names can actually mean lower ad revenue. Ad Sales Outsource – Choosing the Right Partner When searching for an ad sales