Big to Huge Website Monetization

How A Big Publisher Became Much Bigger Through Expert Website Monetization

The Publisher Secret Weapon: True Story This is the true story of how one content publisher managed to make the leap from big to huge through expert website monetization. Since it comes with actual data and numbers one could call it a case study. Yet I find a story to be much more compelling. It

Header bidding

Header Bidding Technology

Header bidding is a new technology that allows the publisher to create additional RTB (Real Time Bidding) competition between demand partners As a publisher, we are used to building the traditional waterfall. We use DFP, enable dynamic allocation and we are good to go. As Google’s Ad Exchange (AdX) bids against everything running in your DFP and fills all

The Number 1 mistake that loses ad revenue for content publishers

The #1 mistake that loses ad revenue and how to avoid it

We all know that lack of competition over ad placements leads to loss of ad revenue. While content publishers often believe they have full competition, a recent review of 120 websites over 2 years reveals otherwise. The good news is that there is an effective solution. In the past two years, we at Adnimation have

10 Steps Big Websites Take To Earn Higher Ad Revenue

10 Steps Big Websites Take to Earn Higher Ad Revenue

Online content publishers are struggling with an increasing number of ad tech solutions and rapidly decreasing ad revenue. Multiple source header bidding, dynamically placed mobile ads and monetization-balanced media buying are just a few of the new challenges. Based on actual experience of over 100 publishers, here are 10 steps big websites plan to take

Header Bidding - Adnimation

Facebook Starting To Use Header Bidding

Facebook’s Audience Network is testing header bidding technology. This enables ad exchanges to compete against each other for ad space on other websites. Facebook is testing header bidding on both mobile and video ads.