Real Monetization Service

Real Monetization Service or Fake Outsource

Just before a publisher chooses a monetization service partner, here are some important actionable tips to protect the business from fake services. A third post in a series of posts about choosing the right partner. Case Study: Poor Service from an Outsourced Account Manager About 4 years ago I was working closely with a sports

Ultimate Website Monetization Platform

Monetization Platform: Myth or Reality

Monetization Platform. It sounds like a great promise for publishers. A single technology that solves all ad sales challenges and increases ad revenue. But is it only a myth or an actual reality? A second post in a series about choosing the right partner for Ad Sales Outsource. The Perfect Gift for a Publisher: A Monetization

Earn more from my website

New Year Resolution: Earn More from My Website

Earn more from my website. Sounds like an obvious New Year resolution. But the truth is that I had it before on my list and never managed to make it happen. Somehow, there’s never enough time to improve the ad revenue. Or is there another way?  Earn More – Sharpen the Saw Stephen R. Covey

Ad Sales Outsource – How Avoiding Big Names Increases Ad Revenue

Ad Sales Outsource – How Avoiding Big Names Increases Ad Revenue

Choosing an ad sales outsource service provider is a crucial decision for content publishers. With so many disappointing attempts, this series of posts outlines pitfalls to avoid. With two case studies, see how big names can actually mean lower ad revenue. Ad Sales Outsource – Choosing the Right Partner When searching for an ad sales

Ads.txt Publihser Guide

Ads.txt Publisher Guide

The Ads.txt initiative, backed by Google and the IAB, aims to reduce ad fraud. Publishers are encouraged to add this file to their websites, declaring who is authorized to sell programmatic ads for them. The absence of the ads.txt file or mistakes in its implementation will lead to significant ad revenue loss starting October 2017. 

Google AdX - How Publishers Join The Premium Exchange

Google AdX – How Publishers Join The Premium Exchange

Google AdX offers content publishers higher ad revenue than AdSense and other ad networks. Here’s how publishers can join the premium ad exchange. What is Google Adx? Google AdX, officially called DoubleClick Ad Exchange and mostly pronounced Google Adex, is the premium Google ad exchange. This is where the high-end brand marketers buy their CPM

Website Ad Revenue Analysis

Website Ad Revenue Analysis – Free Report

Publishers can get a free report of their website ad revenue analysis with detailed data, actionable tips and professional tools to improve ad sales and increase ad revenue. Website Ad Revenue Analysis Being a content publishers is hard work. The team has to create original content, develop an engaged audience and maintain a website amidst rapidly changing

Adx or AdSense Comparison

Adx or AdSense: How to earn more from ads on your website?

Adx or AdSense? I want to earn more from ads on my website and I’m not sure which monetization tool yields higher ad revenue – Adx or AdSense? This is probably the question that I get to hear the most, especially from medium size publishers. And so, after analyzing over 400 websites, I think we

Higher CPM - 1 website tool

Higher CPM with One Website Tool

Higher CPM – How can I get it for my website ads? Collecting higher CPM payments for website ads must be the most common question I hear from publishers. How can I earn more from ads on my website? First, let me say that this question is a little misleading. You should actually focus on

Big to Huge Website Monetization

How A Big Publisher Became Much Bigger Through Expert Website Monetization

The Publisher Secret Weapon: True Story This is the true story of how one content publisher managed to make the leap from big to huge through expert website monetization. Since it comes with actual data and numbers one could call it a case study. Yet I find a story to be much more compelling. It