Google will be targeting sites where the ads get in the way of the user navigating the site
Sometimes on websites they have ads pop-up even before displaying the content, and also some websites have full page advertisements shortly after you start going through their website.
Google has now released a statement saying that such blogs and websites will be punished in terms of their page rank. Some pages show intrusive interstitials to users instead of displaying the content, which affects the indexing done by Google.
Google states, “Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”
Examples of Ads that will attract Google Penalty:
However, there will be a few exceptions to their rule:
- If the pop-up is needed to legally verify age or requests cookies, then that is not an advertisement and won’t be blocked
- Some websites that request login through a pop-up which won’t be needed in future visits
- Banners that just cover the screen partially, not the whole screen, and make sure the content is still accessible to the viewers.
Examples that will Not attract Google Penalty:
This is going to affect a lot of websites that display full page ads, that the user has to click on, so they can read the content below it. Starting on January 17th, these websites will have change their ad strategies to make the content more visible to their readers.