Now that you have a basic understanding of what all the industry terms mean, it’s time to dig a bit deeper
When you want to understand the revenue and how to improve it, it’s helpful to understand where users are coming. Are they using mobile devices or desktop computers? Are they coming from one specific area? It’s good to take a look at your analytics and discover what sorts of users you’re getting.
Once you know a bit more about your users, you can start to build a report in order to figure out what is doing best. For example, you can look at which countries perform the best.
OK, I know from where they are coming, and I know in what devices they are using, now I need to build my reports, for mobile US mobile I need to understand what is the best performing size, let’s take 300*250 vs 320*50, we can build the report like this.
After taking a look, you can see which groups perform best, and adjust your ads accordingly.
Now I can remove all the bad performing sizes, and add instead better performing sizes.
When we are testing the layout we should look at the active view viewable, the higher this number is the best chance people will see the ad and click on it, we can see it here:
In most cases we recommend using several networks, and send their way the best performing countries/devices.
Remember: alway to cap the number of impressions that we are sending because we do not want to see 50% of the impressions with the low performing network.
Always the best demand source is the Google ad exchange, if you don’t have you can ask from us.
When we want to allocate the impressions between the networks, the best thing to do is to use the DFP, inside the DFP we can build special rules that help us decide how allocate the impressions and help the Adsense and ADX to maximize the performance.
For more tips feel free to contact me.