Web site monetization is a very general term. In this article we will try to simplify and learn what are the definitions behind that.
First, let’s start with the simple terms:
- CPM – Cost per mille, the amount of dollars that you will get per thousand impressions.
- CPC – Cost per click, amount of dollars that you will get per one click.
- CPI– Cost per Impression, or in some cases cost per install, amount of dollars that you will get per impression/install.
- CPA – Cost per acquisition, amount of dollars that you will get per deposit/acquisition.
- RPM – Revenue per mille, the amount of dollars that you will get per thousand page views.
- ARPU – Average revenue per user, The amount of dollars that you will get per one user.
- ATF– Above the fold, the user can see the ad without scrolling down.
- BTF– Below the fold, user needs to scroll down to see the ad.
- Ad Network– Ad suppliers, they allow publishers to buy traffic from the publishers using their technology and agreements.
- DFL – Double click first look, an advantage for Google to see all the impressions first (before the competitors).
- DMP – Data management platform, an extra layer of data that can be added to the campaign.
- PMP– Private market place, direct connection between the buyer and the seller that gives an advantage to the buyer at an open auction.
- DFP – The biggest and the most powerful ad server, belongs to Google.
- Impression – Each time a single post is being called into the browser.
- Click – Every time someone clicks on an ad.
- Pre-roll – A video ad that shows before the video starts.
- Mid-roll – The same as pre-roll just in the middle of the video.
- Post-roll– Similar to pre-roll just at the end of the post.
- Text ads– Links on the page, you will get paid every time someone will click on the ad.
- In stream ad– An ad that shows only when you scroll down.
- IAB– International advertising bureau, an industry standard for advertisers.
- ADX– Ad Exchange, Google’s best monetization solution for premium publishers.
- Rev-share– The publishers split the revenue between the advertiser and the publisher.
Web site monetization methods:
- Display ads – The most common way to show ads on your site.
- Rich media– Advanced technology such as videos, high impact units, takeover unit etc.
- Affiliation– Is a rev-share deal between the buyer and the seller, You will get X% out of a transaction.
- Apps– Similar to display ads just for apps.
- ADX – The most powerful tool that belongs to google (Only for premium publishers).
- Video ads– Three kinds of ads, pre rolls, in banners, in stream (See the definitions above).
- Selling leads– Capture leads using forms and selling them to specific advertisers.
- Content recommendations– Usually you can see them below the article, “from around the web”.
- Header bidding– New technology that allows the server to call the premium advertisers before the “regular” advertisers, read here about it.
- Instant articles– Facebook’s way to load the page very fast and use their own monetization tool.
- Pre-bid– technology that calls the premium bids before the DFP (The header bidding uses pre-bid).
There is even more room for confusion, we need to be very picky as we choose the right way to monetize our website. There are a lot of methods and tools out there, but in most cases we only need some of them.
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For more information you can read our monetization blog.