New Mobile ATF Policy Change For Mobile

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Google Just announced their mobile web strategy

Google’s Mobile Strategy – until today it was forbidden to add a medium rectangle ATF on mobile sites. From today Google announced that publishers can add an ATF medium rectangle as part of the mobile web strategy.

How to do it right?

Google For Mobile


Google still doesn’t recommend having 300×250 banner to be the first thing on the page (i.e above the headline) as this could increase the likelihood of accidental clicks.

The Optimal placement:

A portion of the mobile ads to “peek” above the fold on mobile devices.  For the best visibility, they recommend that 50% of the ad should be viewable ATF.

What to do now?

Now it’s a good opportunity to switch between 320×50 and 300×100 to 300×250, the CPM will be higher and the CTR will be higher. You can use DFP or Adsense, or you can apply here to use  ADX.

We always recommend to try A/B testing on the location and on different sizes. That way you can optimize the revenue based on the best performing sizes.

Have any question about this?

Please contact us,


Maor Davidovich


Maor co-founded Adnimation after a successful stint as VP Digital of the Jerusalem Post Group, where he more than doubled readership and earnings. His vast experience in digital publishing and monetization spans over a decade, including as the VP of the Zap Group. He attended both The Open University and Bar Ilan University where he received his first and second degrees in business. With a shared goal of helping companies focus on their content without worrying about the ads, he helped turn Adnimation into the fast-growing, successful company it is today. Overseeing the day-to-day operations, he also helps us keep our proper nutrition in the office. When he is not in front of his four monitors, Maor can be found riding his bicycle faster and farther than the average car.

Maor DavidovichNew Mobile ATF Policy Change For Mobile

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