Tomer Treves co-founded Adnimation after a decade in executive leadership positions in the digital world, including as VP Sales and Marketing at DeltaThree and CMO at Infolinks. He attended both HUJI and TAU where he received his first and second degrees in law with emphasis on technology. Tomer is also a reserves Captain in the acclaimed 8200 Intelligence IDF unit. Over the years, Tomer has helped perfect the formula that makes Adnimation so successful, and is constantly thinking of new, better ways to lead the company forward. In his spare time, he can be found running and swimming, both much slower than he would like…
In a few weeks Google will start to include in its website scoring algorithms new parameters. Websites which are not ready may lose significant traffic and revenue. What are Core Web Vitals? As part of a Google initiative to improve user experience quality on the web, Google started to measure several website performance parameters called
On February 2021, Google issued to Adnimation a new high level license to manage multiple publishers under the premium Ad Manager 360 platform, attesting high quality of work
Starting April 1st, 2021, Google will no longer allow any websites and apps to place Google ads, if their main language is not one of the supported languages listed by Google.
The unprecedented corona pandemic changes the online world and for publishers it creates new challenges for programmatic ad revenue with rising traffic and prices downfall. The Adnimation team explains what publishers should do during these turbulent times.
Adnimation Review by Publishers If you had an online camera showing us at the Adnimation headquarters, you’d see us blushing. We love hearing feedback from our partners, but showing off is less our style. And yet, once in a while, we simply have to share the love and post some of the compliments we get
Exchange Bidding for Publishers – The new Google monetization response to header bidding is now available for select publishers with Adnimation Introduction to Exchange Bidding Exchange Bidding is a monetization methodology which allows publishers to manage real time bidding auction with several exchanges within Google Ad Manager, which many still refer to as DFP (yes,
Publishers can now monetize better by adding Facebook Ads to their websites The Facebook Audience Network Facebook’s Audience Network (FAN) is an advertising network that allows advertisers to extend their campaigns beyond Facebook and into other websites and mobile applications. With its advanced targeting data and tools, many advertisers choose Facebook to extend the reach
Ad Manager: The New Google Name for Adx and DFP Ad Manager is the new Google tool for ad management within websites. Most content publishers know DFP, or DoubleClick for Publishers, which is the most popular ad server for websites. Another famous tools is Adx, or DoubleClick Ad Exchange, which is the premium as exchange
Fast and easy access to any website’s ads.txt file with a new and unique extension for Google Chrome. View and install here: Ads.txt Analyzer. Publishers Acknowledge: The Importance of the Ads.txt File The Ads.txt initiative, backed by Google and the IAB through The Coalition for Better Ads, aims to reduce ad fraud. Publishers are encouraged to
Flattering Story in Jerusalem Online Adnimation has several unique qualities that set it apart from its competitors, making it the ideal monetization service for web publishers who are looking to increase their ad revenue without losing, or annoying, their readers. Read the full article here: Jerusalem Online – Adnimation Review. We’ll bring here just one