Tomer Treves co-founded Adnimation after a decade in executive leadership positions in the digital world, including as VP Sales and Marketing at DeltaThree and CMO at Infolinks. He attended both HUJI and TAU where he received his first and second degrees in law with emphasis on technology. Tomer is also a reserves Captain in the acclaimed 8200 Intelligence IDF unit. Over the years, Tomer has helped perfect the formula that makes Adnimation so successful, and is constantly thinking of new, better ways to lead the company forward. In his spare time, he can be found running and swimming, both much slower than he would like…
Ad Manager: The New Google Name for Adx and DFP Ad Manager is the new Google tool for ad management within websites. Most content publishers know DFP, or DoubleClick for Publishers, which is the most popular ad server for websites. Another famous tools is Adx, or DoubleClick Ad Exchange, which is the premium as exchange
Fast and easy access to any website’s ads.txt file with a new and unique extension for Google Chrome. View and install here: Ads.txt Analyzer. Publishers Acknowledge: The Importance of the Ads.txt File The Ads.txt initiative, backed by Google and the IAB through The Coalition for Better Ads, aims to reduce ad fraud. Publishers are encouraged to
Flattering Story in Jerusalem Online Adnimation has several unique qualities that set it apart from its competitors, making it the ideal monetization service for web publishers who are looking to increase their ad revenue without losing, or annoying, their readers. Read the full article here: Jerusalem Online – Adnimation Review. We’ll bring here just one
Just before a publisher chooses a monetization service partner, here are some important actionable tips to protect the business from fake services. A third post in a series of posts about choosing the right partner. Case Study: Poor Service from an Outsourced Account Manager About 4 years ago I was working closely with a sports
Monetization Platform. It sounds like a great promise for publishers. A single technology that solves all ad sales challenges and increases ad revenue. But is it only a myth or an actual reality? A second post in a series about choosing the right partner for Ad Sales Outsource. The Perfect Gift for a Publisher: A Monetization
Earn more from my website. Sounds like an obvious New Year resolution. But the truth is that I had it before on my list and never managed to make it happen. Somehow, there’s never enough time to improve the ad revenue. Or is there another way? Earn More – Sharpen the Saw Stephen R. Covey
Choosing an ad sales outsource service provider is a crucial decision for content publishers. With so many disappointing attempts, this series of posts outlines pitfalls to avoid. With two case studies, see how big names can actually mean lower ad revenue. Ad Sales Outsource – Choosing the Right Partner When searching for an ad sales
The Ads.txt initiative, backed by Google and the IAB, aims to reduce ad fraud. Publishers are encouraged to add this file to their websites, declaring who is authorized to sell programmatic ads for them. The absence of the ads.txt file or mistakes in its implementation will lead to significant ad revenue loss starting October 2017.
Google AdX offers content publishers higher ad revenue than AdSense and other ad networks. Here’s how publishers can join the premium ad exchange. What is Google Adx? Google AdX, officially called DoubleClick Ad Exchange and mostly pronounced Google Adex, is the premium Google ad exchange. This is where the high-end brand marketers buy their CPM
Publishers can get a free report of their website ad revenue analysis with detailed data, actionable tips and professional tools to improve ad sales and increase ad revenue. Website Ad Revenue Analysis Being a content publishers is hard work. The team has to create original content, develop an engaged audience and maintain a website amidst rapidly changing