tomer

Tomer Treves co-founded Adnimation after a decade in executive leadership positions in the digital world, including as VP Sales and Marketing at DeltaThree and CMO at Infolinks. He attended both HUJI and TAU where he received his first and second degrees in law with emphasis on technology. Tomer is also a reserves Captain in the acclaimed 8200 Intelligence IDF unit. Over the years, Tomer has helped perfect the formula that makes Adnimation so successful, and is constantly thinking of new, better ways to lead the company forward. In his spare time, he can be found running and swimming, both much slower than he would like…

Ads.txt Publihser Guide

Ads.txt Publisher Guide

The Ads.txt initiative, backed by Google and the IAB, aims to reduce ad fraud. Publishers are encouraged to add this file to their websites, declaring who is authorized to sell programmatic ads for them. The absence of the ads.txt file or mistakes in its implementation will lead to significant ad revenue loss starting October 2017. 

Google AdX - How Publishers Join The Premium Exchange

Google AdX – How Publishers Join The Premium Exchange

Google AdX offers content publishers higher ad revenue than AdSense and other ad networks. Here’s how publishers can join the premium ad exchange. What is Google Adx? Google AdX, officially called DoubleClick Ad Exchange and mostly pronounced Google Adex, is the premium Google ad exchange. This is where the high-end brand marketers buy their CPM

Website Ad Revenue Analysis

Website Ad Revenue Analysis – Free Report

Publishers can get a free report of their website ad revenue analysis with detailed data, actionable tips and professional tools to improve ad sales and increase ad revenue. Website Ad Revenue Analysis Being a content publishers is hard work. The team has to create original content, develop an engaged audience and maintain a website amidst rapidly changing

Chrome Ad Filtering - Logo

Chrome Ad Filtering – The Publisher Angle

Chrome Ad Filtering AKA Google Ad Blocker Chrome Ad Filtering is the official name of the expected new feature of the most popular browser, also known as the Google Ad Blocker. In the very near future, a new version of Google Chrome is going to filter or block certain types of online ads as a

Adnimation Publisher Dashboard Demo

Adnimation Publisher Dashboard Demo

Dashboard Demo This video presents a 1-minute demonstration of the Adnimation Publisher Dashboard where publishers have 100% transparency into sources and results. All publishers report a significant increase in programmatic ad revenue and RPM.

Adx or AdSense Comparison

Adx or AdSense: How to earn more from ads on your website?

Adx or AdSense? I want to earn more from ads on my website and I’m not sure which monetization tool yields higher ad revenue – Adx or AdSense? This is probably the question that I get to hear the most, especially from medium size publishers. And so, after analyzing over 400 websites, I think we

Higher CPM - 1 website tool

Higher CPM with One Website Tool

Higher CPM – How can I get it for my website ads? Collecting higher CPM payments for website ads must be the most common question I hear from publishers. How can I earn more from ads on my website? First, let me say that this question is a little misleading. You should actually focus on

Google Ad Blocker for Chrome Keyboard

Google Ad Blocker for Chrome – Everything Publishers Need to Know

Google Ad Blocker – The New Chrome Feature Google plans to release a new ad blocking feature for the Chrome browser for both desktop and mobile, according to The Wall Street Journal. Naturally, publishers are concerned by the potential implications on their websites’ ad revenue. Here’s everything publishers need to know about the new Google

Big to Huge Website Monetization

How A Big Publisher Became Much Bigger Through Expert Website Monetization

The Publisher Secret Weapon: True Story This is the true story of how one content publisher managed to make the leap from big to huge through expert website monetization. Since it comes with actual data and numbers one could call it a case study. Yet I find a story to be much more compelling. It

Google AdSense Support

Google AdSense Support: Contact Is Possible

Google AdSense support exists! Working with content publishers, one of the most common questions I hear relates to contacting Google AdSense and Adx support. And the good news is that it’s definitely possible. Why Publishers Want To Contact Google AdSense Support At one point or another, any content publisher has a question for the team