New Mobile ATF Policy Change For Mobile

Google Just announced their mobile web strategy

Google’s Mobile Strategy – until today it was forbidden to add a medium rectangle ATF on mobile sites. From today Google announced that publishers can add an ATF medium rectangle as part of the mobile web strategy.

How to do it right?

Google For Mobile

Recommendation:

Google still doesn’t recommend having 300×250 banner to be the first thing on the page (i.e above the headline) as this could increase the likelihood of accidental clicks.

The Optimal placement:

A portion of the mobile ads to “peek” above the fold on mobile devices.  For the best visibility, they recommend that 50% of the ad should be viewable ATF.

What to do now?

Now it’s a good opportunity to switch between 320×50 and 300×100 to 300×250, the CPM will be higher and the CTR will be higher. You can use DFP or Adsense, or you can apply here to use  ADX.

We always recommend to try A/B testing on the location and on different sizes. That way you can optimize the revenue based on the best performing sizes.

Have any question about this?

Please contact us,

Thanks,

Maor Davidovich

Read More

Core Web Vitals: CLS

In 2020, Google announced that Page Experience would become one of the quality metrics. The company introduced Core Web Vitals – important site metrics that…

Core Web Vitals: LCP

Sometimes users face a long loading website and simply close it without waiting for the results, which has a negative impact on their interaction experience…

Let’s get the band together…

As a Google Licensed Partner, staffed with seasoned monetization experts, we blend advanced technology with human professionalism.

How does that manifest in reality? Well, it means that every day, our experts review the data, speak with advertisers and exchanges, and make improvements for publishers like you. With us, you can soon be selling the same ad space on your website for higher prices.

You’ll get more revenue out of your ads, when you’re able to deliver the right ones, when and where you need them. But of course, every publisher’s needs are different.

Get started today by contacting our friendly experts. We’d love to chat about how we can serve your most demanding requirements, and deliver that Adnimation magic.

Menu