Google AdX – How Publishers Join The Premium Exchange

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Google AdX offers content publishers higher ad revenue than AdSense and other ad networks. Here’s how publishers can join the premium ad exchange.

What is Google Adx?

Google AdX, officially called DoubleClick Ad Exchange and mostly pronounced Google Adex, is the premium Google ad exchange. This is where the high-end brand marketers buy their CPM campaigns. Better ads, higher payouts. This is why publishers who monetize their websites with ads want to join Google’s AdX.

Google AdX - Publishers Join

Google AdX vs. AdSense

If you’re a content publisher working with Google AdSense, you probably want to upgrade to AdX. In most cases, when comparing AdSense to AdX, Google AdX will generate higher ad revenue. You can read a more detailed comparison and explanation here: Adx or AdSense.

Joining Google AdX

When visiting the AdX official website you won’t find a sign-up button. There’s no public way to apply into AdX. In fact, Google invites only very big websites to participate directly in the premium exchange.

For the majority of publishers, including medium and larger websites, the only way to join AdX is through a Google Adx Network Partner.

Google AdX - How Publishers Join The Premium Exchange

Google granted a limited number of AdX network licenses to companies who assist publishers to sell their ads through the exchange. And so, to apply to AdX publishers need to contact one the AdX partners. Clearly, they also need to qualify with high quality original content and reasonable organic and social traffic.

Choosing a Google AdX Partner

As you can imagine, our recommendation would be our own team here at Adnimation. We help publishers increase ad revenue from programmatic ad sales, using technology together with a personal service. As part of our service, using our AdX Network Licence, we also offer publishers entry into Google’s AdX.

One of the main advantages of working with Adnimation, is that we don’t just connect your website to the exchange. This doesn’t work well for the long run. The DoubleClick Ad Exchange by Google is an actual marketplace. Therefore, publishers need to proactively manage their ad sales activity there.

Most noteworthy in this context, we help publishers join AdX, manage their activity within the ad exchange, and much more, including header bidding with multiple sources, DFP management and effective dynamic mobile ads.

Finally, to apply to Google AdX today, please fill this form here below and we will get back to you within 24 hours.


    Tomer Treves co-founded Adnimation after a decade in executive leadership positions in the digital world, including as VP Sales and Marketing at DeltaThree and CMO at Infolinks. He attended both HUJI and TAU where he received his first and second degrees in law with emphasis on technology. Tomer is also a reserves Captain in the acclaimed 8200 Intelligence IDF unit. Over the years, Tomer has helped perfect the formula that makes Adnimation so successful, and is constantly thinking of new, better ways to lead the company forward. In his spare time, he can be found running and swimming, both much slower than he would like…

    Tomer TrevesGoogle AdX – How Publishers Join The Premium Exchange

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