Help! What on Earth is an Ad Server? A – Z Guide
If you’re a publisher trying to better understand ad servers, you’ve come to the right place. Ad servers play a pivotal role in the programmatic…
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Header Bidding vs Waterfall | Differences Explained
If you’re here, it’s likely because you have heard the terms header bidding and waterfall tossed around as methods to optimize your ad revenue. Header…
How Do I See Pageviews in GA4?
How do I see my pageviews in GA4? As a Google Certified Publishing Partner (GCPP), we get this question A LOT. After all, the amount…
What Publishers Need to Know about Google Analytics 4 (GA4)
Good-bye, Universal Analytics! On July 1, 2023, Google Universal Analytics will officially stop processing data, ushering in the era of Google Analytics 4 (GA4). Above…
The Best Way to Monetize Your Roku Channel With Ads
Don’t worry, this is not one of those typical blog posts with useless background information that you already know. You have a great Roku channel…
How To Generate Revenue from Audio Ads with Text-To-Speech
An ad unit that also provides an added value to users? It sounds too good to be true, we know. But believe us, it is.…
10 Best Publift Alternatives for Publishers in 2023
Publift has many great qualities, but it might not be suitable for every publisher. That’s why we created this list of the best Publift alternatives…
How TheSchoolRun Increased its RPM by 221% with Adnimation
TheSchoolRun is an absolute must for primary-school parents who want to help their children with their education. The website offers a vast array of resources,…
Adnimation President Tomer Treves Talks CTV
Co-Founder and President of Adnimation, Tomer Treves, discusses the world of CTV monetization, access to Google’s CTV demand, and how CTV publishers can maximize their…
SSPs vs DSPs | What On Earth Is the Difference?
Ad tech terminology is confusing. Add in the seemingly endless number of ad tech acronyms, and it gets even more confusing. In this article, we…
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