First Input Delay

Core Web Vitals: FID

In May 2020, website owners and SEO professionals were excited about the news from Google. The reason was Core Web Vitals. It is a new algorithm that evaluates websites by their loading speed. In other words, it analyzes how quickly the user can interact with the content. However, Covid-19 delayed the implementation of the update.

Core Web Vitals

Is your website ready for the Core Web Vitals release coming up?

In a few weeks Google will start to include in its website scoring algorithms new parameters. Websites which are not ready may lose significant traffic and revenue. What are Core Web Vitals? As part of a Google initiative to improve user experience quality on the web, Google started to measure several website performance parameters called

Core Web Vitals CLS

Core Web Vitals: CLS

In 2020, Google announced that Page Experience would become one of the quality metrics. The company introduced Core Web Vitals – important site metrics that measure user satisfaction and affect SEO. Due to COVID-19, the new algorithm’s implementation was postponed, and it will begin to work only in May 2021. Therefore, website owners will have

Core Web Vitals LCP

Core Web Vitals: LCP

Sometimes users face a long loading website and simply close it without waiting for the results, which has a negative impact on their interaction experience with Google search queries. To avoid such issues, Google found a solution – new website evaluation metrics, which will help rate websites according to user experience. In this article, we

Ads.txt

What is Ads.txt?

Ads.txt was introduced by the Interactive Advertising Bureau (IAB) in 2017 as a security provider for the programmatic advertising ecosystem. It significantly increased the transparency in the field, as due to it publishers and buyers can verify inventory-authorized sellers in the industry. Ads.txt is a publicly available record of authorized digital sellers for the publisher’s

Generating 4X the Ad Revenue – Babylon Bee Recommends Adnimation

Working with over 300 websites, our team here at Adnimation strives to make all publishers happy with higher ad revenue, balanced with an excellent user experience. While trying to stay humble, sometimes we just have to share the feedback we get, blushing quietly. Babylon Bee is an important voice in the American contemporary culture, creating

Exchange Bidding Setup – Part 3 – Video

Video Exchange Bidding Setup This article will deal with how to add competition to your Video Demand running in Ad Manager. For more information about setting up Exchange Bidding and setting up Yield Groups for Display ads see our previous articles. Working in Ad Tech for the past 10+ years I have seen a lot

Exchange Bidding Setup – Part 2

Yield Group Setup Quick Recap from Exchange Bidding Part 1, EBDA setup. The first article dealt with the complete setup of the Exchange Bidder networks and preparation for creating the Yield Group that will manage the exchange bidding. This article will walk through creating the Yield group itself for Display Banners. By the end of

Sport5_website

Recommending Adnimation

Adnimation Review by Publishers If you had an online camera showing us at the Adnimation headquarters, you’d see us blushing. We love hearing feedback from our partners, but showing off is less our style. And yet, once in a while, we simply have to share the love and post some of the compliments we get

Google Exchange Bidding for Publishers with Adnimation

Exchange Bidding for Publishers

Exchange Bidding for Publishers – The new Google monetization response to header bidding is now available for select publishers with Adnimation Introduction to Exchange Bidding Exchange Bidding is a monetization methodology which allows publishers to manage real time bidding auction with several exchanges within Google Ad Manager, which many still refer to as DFP (yes,

Facebook Ads - Facebook Audience Network Mobile Website Ads - Adnimation

Facebook Ads for Websites – Now Available for Publishers

Publishers can now monetize better by adding Facebook Ads to their websites The Facebook Audience Network Facebook’s Audience Network (FAN) is an advertising network that allows advertisers to extend their campaigns beyond Facebook and into other websites and mobile applications. With its advanced targeting data and tools, many advertisers choose Facebook to extend the reach

Ad Manager Logo

Ad Manager, Adx, DFP: Google’s New Names

Ad Manager: The New Google Name for Adx and DFP Ad Manager is the new Google tool for ad management within websites. Most content publishers know DFP, or DoubleClick for Publishers, which is the most popular ad server for websites. Another famous tools is Adx, or DoubleClick Ad Exchange, which is the premium as exchange

Ads Txt Analyzer Happy Publisher

Ads.txt Analyzer Extension for Chrome

Fast and easy access to any website’s ads.txt file with a new and unique extension for Google Chrome. View and install here: Ads.txt Analyzer. Publishers Acknowledge: The Importance of the Ads.txt File The Ads.txt initiative, backed by Google and the IAB through The Coalition for Better Ads, aims to reduce ad fraud. Publishers are encouraged to

Increase Ad Revenue - Adnimation

Startup continues to impress web publishers worldwide, increase their ad revenue

Flattering Story in Jerusalem Online Adnimation has several unique qualities that set it apart from its competitors, making it the ideal monetization service for web publishers who are looking to increase their ad revenue without losing, or annoying, their readers. Read the full article here: Jerusalem Online – Adnimation Review. We’ll bring here just one

Real Monetization Service

Real Monetization Service or Fake Outsource

Just before a publisher chooses a monetization service partner, here are some important actionable tips to protect the business from fake services. A third post in a series of posts about choosing the right partner. Case Study: Poor Service from an Outsourced Account Manager About 4 years ago I was working closely with a sports

Ultimate Website Monetization Platform

Monetization Platform: Myth or Reality

Monetization Platform. It sounds like a great promise for publishers. A single technology that solves all ad sales challenges and increases ad revenue. But is it only a myth or an actual reality? A second post in a series about choosing the right partner for Ad Sales Outsource. The Perfect Gift for a Publisher: A Monetization

Earn more from my website

New Year Resolution: Earn More from My Website

Earn more from my website. Sounds like an obvious New Year resolution. But the truth is that I had it before on my list and never managed to make it happen. Somehow, there’s never enough time to improve the ad revenue. Or is there another way?  Earn More – Sharpen the Saw Stephen R. Covey

Ad Sales Outsource – How Avoiding Big Names Increases Ad Revenue

Ad Sales Outsource – How Avoiding Big Names Increases Ad Revenue

Choosing an ad sales outsource service provider is a crucial decision for content publishers. With so many disappointing attempts, this series of posts outlines pitfalls to avoid. With two case studies, see how big names can actually mean lower ad revenue. Ad Sales Outsource – Choosing the Right Partner When searching for an ad sales

Ads.txt Publihser Guide

Ads.txt Publisher Guide

The Ads.txt initiative, backed by Google and the IAB, aims to reduce ad fraud. Publishers are encouraged to add this file to their websites, declaring who is authorized to sell programmatic ads for them. The absence of the ads.txt file or mistakes in its implementation will lead to significant ad revenue loss starting October 2017. 

Google AdX - How Publishers Join The Premium Exchange

Google AdX – How Publishers Join The Premium Exchange

Google AdX offers content publishers higher ad revenue than AdSense and other ad networks. Here’s how publishers can join the premium ad exchange. What is Google Adx? Google AdX, officially called DoubleClick Ad Exchange and mostly pronounced Google Adex, is the premium Google ad exchange. This is where the high-end brand marketers buy their CPM

Website Ad Revenue Analysis

Website Ad Revenue Analysis – Free Report

Publishers can get a free report of their website ad revenue analysis with detailed data, actionable tips and professional tools to improve ad sales and increase ad revenue. Website Ad Revenue Analysis Being a content publishers is hard work. The team has to create original content, develop an engaged audience and maintain a website amidst rapidly changing

Chrome Ad Filtering - Logo

Chrome Ad Filtering – The Publisher Angle

Chrome Ad Filtering AKA Google Ad Blocker Chrome Ad Filtering is the official name of the expected new feature of the most popular browser, also known as the Google Ad Blocker. In the very near future, a new version of Google Chrome is going to filter or block certain types of online ads as a

Adnimation Publisher Dashboard Demo

Adnimation Publisher Dashboard Demo

Dashboard Demo This video presents a 1-minute demonstration of the Adnimation Publisher Dashboard where publishers have 100% transparency into sources and results. All publishers report a significant increase in programmatic ad revenue and RPM.

Adx or AdSense Comparison

Adx or AdSense: How to earn more from ads on your website?

Adx or AdSense? I want to earn more from ads on my website and I’m not sure which monetization tool yields higher ad revenue – Adx or AdSense? This is probably the question that I get to hear the most, especially from medium size publishers. And so, after analyzing over 400 websites, I think we

Higher CPM - 1 website tool

Higher CPM with One Website Tool

Higher CPM – How can I get it for my website ads? Collecting higher CPM payments for website ads must be the most common question I hear from publishers. How can I earn more from ads on my website? First, let me say that this question is a little misleading. You should actually focus on

Google Ad Blocker for Chrome Keyboard

Google Ad Blocker for Chrome – Everything Publishers Need to Know

Google Ad Blocker – The New Chrome Feature Google plans to release a new ad blocking feature for the Chrome browser for both desktop and mobile, according to The Wall Street Journal. Naturally, publishers are concerned by the potential implications on their websites’ ad revenue. Here’s everything publishers need to know about the new Google

New Mobile ATF Policy Change For Mobile

Google Just announced their mobile web strategy Google’s Mobile Strategy – until today it was forbidden to add a medium rectangle ATF on mobile sites. From today Google announced that publishers can add an ATF medium rectangle as part of the mobile web strategy. How to do it right? Recommendation: Google still doesn’t recommend having 300×250 banner

Big to Huge Website Monetization

How A Big Publisher Became Much Bigger Through Expert Website Monetization

The Publisher Secret Weapon: True Story This is the true story of how one content publisher managed to make the leap from big to huge through expert website monetization. Since it comes with actual data and numbers one could call it a case study. Yet I find a story to be much more compelling. It

Native InFeed ads

Google Just Announce On Native InFeed ads

Native InFeed ads are the newest feature from Google Publishers who are using Google Adsense and ADX can create various types of ads, depending on their product type Display Mobile In-app Video Games The newest feature is for the display product, and it is now enabled for some premium ADX and Adsense sellers. The benefits of InFeed ads: A new

Google AdSense Support

Google AdSense Support: Contact Is Possible

Google AdSense support exists! Working with content publishers, one of the most common questions I hear relates to contacting Google AdSense and Adx support. And the good news is that it’s definitely possible. Why Publishers Want To Contact Google AdSense Support At one point or another, any content publisher has a question for the team

Website monetization

Website Monetization – Definitions

Web site monetization is a very general term. In this article we will try to simplify and learn what are the definitions behind that. First, let’s start with the simple terms: CPM – Cost per mille, the amount of dollars that you will get per thousand impressions. CPC – Cost per click, amount of dollars that you will get

How to Get More Website Traffic – 5 Original Non-SEO Tips for 2017

How to increase your website traffic: 5 new non-SEO tips for 2017

Naturally, all publishers want to increase their website traffic, and they understand plenty of ways to do this.  From keyword-based content, search engine optimization (SEO), email marketing, social networks – these are all basic and obvious methods. Read on to hear our five original non-SEO ideas for boosting that traffic even further. The Obvious #1:

DFP Support Free

DFP Support for Publishers? Get it here free!

Yes, you heard it right. We are offering free online support for publishers using DFP. Read the article to find out more, before submitting your questions using the DFP Support Form at the bottom of this page. DoubleClick for Publishers (DFP) DoubleClick for Publishers (DFP) is a hosted ad server that allows website publishers to

Header bidding

Header Bidding Technology

Header bidding is a new technology that allows the publisher to create additional RTB (Real Time Bidding) competition between demand partners As a publisher, we are used to building the traditional waterfall. We use DFP, enable dynamic allocation and we are good to go. As Google’s Ad Exchange (AdX) bids against everything running in your DFP and fills all

Adnimation Monetization

Monetization – What Is It?

Monetization – What Is It? Monetization is used to mean the ability to generate a revenue through your Web site or blog. You can monetize your website in different forms, affiliate programs, electronic commerce, premium content, Advertising or any form of revenue generation. Here is how you can do monetization to your site without hurting the UI. Many

Ad networks - Adnimation

Demand Partners – Top Ad Networks

Ad Networks – So many of them, how do we choose the right one? Ad Networks – In our developing world we see many ad networks rise and fall every day, yet some of them perform well and the rest, let’s just say that we need to stay away from them. First, lets talk about the

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