Maximize your revenues, minimize your fees… and get more from your website’s ads

Your personal Chief Revenue Officer, without the price tag! A bold claim? It’s one that’s backed up with no shortage of success, since our establishment in 2013. Here at Adnimation, we believe no publisher should struggle financially – or waste their energy on burdensome ad-tech requirements. Instead, we’re committed to getting you more money coming in from your website’s ads, each and every month.

The Adnimation story

You might wonder what got us so obsessed with ads – but in truth, nobody loves ads. What we do love, is high-quality free content. This led us to help content publishers to earn more from the content on their websites.

We founded Adnimation because we value democracy, freedom of speech, and the freedom of access to information. And guess what: the Internet plays a crucial role in all three.

Work with us, and we’ll empower you to get the best results from the only business model that works for the vast majority of websites: ad-supported content.

We work for publishers and no one else.

We aren’t an ad network. In fact, we don’t offer services to advertisers at all. Our pure offer to publishers – and publishers alone – helps fully align our interests with yours.

This means you can trust us to manage your site’s entire ad inventory, with the help of our top-notch SaaS platform for managing your programmatic ad sales process.

We’ll draw upon our years of expertise and relationships, allied to the latest and most relevant technology, to explode your ad revenues at a cost that makes sense for you.

Our team

Our diverse range of personnel brings a similarly diverse range of creative skills, thoughts, and ideas to the table. It’s just one more element that makes us so effective in leveraging the potential of your website’s ads.

Tomer Treves

Co-Founder & CBO

Tomer co-founded Adnimation after a decade in executive leadership positions in the digital world, including as VP Sales and Marketing at DeltaThree and CMO at Infolinks.
He holds an LLM from Tel Aviv University.
Tomer is also a reserves Captain of the 8200 Intelligence IDF unit.
In his spare time, he can be found traveling the world as a foodie and a photographer, both much less than he would like…

Maor Davidovich

Co-Founder & CEO

Maor co-founded Adnimation after serving as VP Digital of the Jerusalem Post Group, where he more than doubled readership and earnings. His vast experience in digital publishing and monetization spans over a decade, including as the VP of the Zap Group, one of Israel’s leading e-commerce web sites.
He holds an MBA in Business administration from Bar Ilan University in Israel.
When he is not in front of his four monitors, Maor can be found riding his bicycle faster and farther than the average car.

Ravit Bar Or


Ravit joined Adnimation with over 20 years of experience in managing all financial aspects of corporate businesses, including budgeting, financial planning and analysis (FP&A), financial reporting, credit optimization, operating- margins maximization, and active participation in preparation for an IPO .
She holds a Certified Public Accountant (CPA) designation, a Bachelor of Business (BB) in Business Administration & Accounting from The College of Management Academic Studies and a Master of Laws (LLM) from Bar-Ilan University, Israel.

Assaf Kalderon

Executive VP

Assaf is our Executive VP. An experienced online digital professional, with a broad understanding of online/digital media, advertising and Ad Tech. He has experience in online marketing and his extremely creative business thinking helps to increase our client’s revenues and optimize their accounts. In his previous position as the Online Media Manager at the Jerusalem Post, he monetized all networks and direct campaigns. In the ever-changing world of marketing and advertising methods, Assaf is always in pursuit to bring exciting, unique and groundbreaking ideas and concepts on all platforms.
Assaf has a Bachelor degree in Business Administration in Marketing and Advertising from Ono College.
He loves the beach and in his spare time he likes running to clear his mind, and watching a good soccer game.

Matthew Bornstein

Director of Monetization

Matt is a veteran member of our team. As Director of Monetization he has made a great impact on our team. Matt has over 15 years of experience serving ads on large websites. He was a member of the team that launched and grew it to be one of the top visited sites in the US. In his last position, Matt managed ad ops and was an early adopter of Header Bidding technology. His skilled understanding of the digital publishing world helps our team understand the Publisher’s point of view.
He is an active member of his community in Ramat Beit Shemesh. In his free time he enjoys spending time with his family and rooting for the Chicago Cubs.

Michal Naim-Koren

Michal joined Adnimation 5 years ago as our HR, Finance & Administrative Manager and has brought energy and order to everything we do. Before that, Michal managed operations for one of Israel’s leading lobbying and government relations companies. In her free time, Michal enjoys spending time with her loved family.

Shachar Shadmi

Full Stack Developer

Shachar joined the team 4 years ago as a Full Stack Developer. He has taken the company to new heights on the technological side and developed many new products. Shachar has more than 6 years of experience in the AdTech space. His hobbies include going on trips around the country and developing new software to help make peoples lives easier.

Gina Jacobson

Monitization Team

Gina has an extensive background in account management and a passion for making clients happy.
Her position as an Ad Monetization Specialist combines her previous experience with a newly discovered love of code to create the perfect environment.
When Gina is not in the office, she can be found reading or playing Dungeons & Dragons.

Alex Feingold

Senior Account Manager

Alex is our Senior Account Manager. He joined the company 10 months ago and has had a tremendous impact since.
After completing his secondary education in England, he moved to Israel, served in the IDF and completed his BA degree in business and finance at IDC in Herzeliyah.
Since joining the business on the commercial team, he has developed and managed several strategic accounts to increase our position in the market. He has taken several Google courses and is a key member of our commercial team. His ability to provide insightful and strategic account management allows the business to maintain our high standards of service as we continue to expand.
Alex loves paddle boarding, exercising, and relaxing with friends at the beach.

Matan Cohen

Matan Cohen

Bussiness Development

Shachar joined the team 4 years ago as a Full Stack Developer. He has taken the company to new heights on the technological side and developed many new products. Shachar has more than 6 years of experience in the AdTech space. His hobbies include going on trips around the country and developing new software to help make peoples lives easier.

Elisheva Zehavi

Elisheva Zehavi


Elisheva joined Adnimation as an accountant and payroll administrator. She has 6 years of experience in bookkeeping and payroll accounting. Elisheva loves challenges as well as numbers, and when they come together – it’s perfect. In her free time, Elisheva is happy to go on nature walks and document beautiful moments through her camera.

Inbal Gabay

HR Manager

Inbal recently joined Adnimation as our HR Manager.
She has 3 years of experience as a Technical Recruiter, specializing in recruiting for high-tech companies and leading startups in Israel.
In her free time Inbal loves to bake, cook, and spend time with family and friends.

Naama Lavi

Naama Lavi

PA & Office Administrative Manager

Naama joined the company in June 2021. Naama has a degree in Business Management and joined the company after many years in the tourism market, specifically luxury hotels,
She is a mother of three gang members (three girls…), she loves yoga, gardening, and spending every free minute at the beach.


Do you believe in our values, like our projects and want to be part of the Adnimation team? If you think you’re good enough to help provide publishers with the holistic service for which we’re so renowned, now’s the time to get in touch.

Not everyone can handle the demands that we place on our staff – because we aspire to the best. But if you reckon you’re up the challenge, just apply for the right position from our available vacancies today.

  • Marketing Manager
  • Full Stack Developer
  • Sales Development Representative
  • Account Executive
  • Publisher Acquisition Manager
  • Monetization Expert

Please send your application letter and CV to

We’re experienced… and licensed.

Why Adnimation? It’s simple.

We’ve created the world’s most intelligent ad-placement tool, and combined it with the monetization industry’s most capable and knowledgeable people, providing a highly informed and personal service. The result… is mind-blowing ad revenue results for our publishers.

But we don’t just claim to be good at what we do. We have the accreditations and associations to support it.

We’re a Google Licensed Partner, and also hold licenses from all of the top ad exchanges, where we maximize prices for our publishers’ ad inventory. From Google, Amazon and Outbrain to Criteo, Magnite and many more, we work with the best.

Rave reviews from the people who matter.

Last, but definitely not least, we have great – and longstanding – relationships with our publishers. That matters a lot – after all, they are the people we serve above all else.

Publishers who partner with Adnimation have the legal option to leave at any time, because we want them to stay for great results and service. But they stay for years, and give us loving and supportive referrals.

If that sounds like the combination of ingredients you seek from your next partner, just arrange a call with us today.

Let’s get the band together…

As a Google Licensed Partner, staffed with seasoned monetization experts, we blend advanced technology with human professionalism.

How does that manifest in reality? Well, it means that every day, our experts review the data, speak with advertisers and exchanges, and make improvements for publishers like you. With us, you can soon be selling the same ad space on your website for higher prices.

You’ll get more revenue out of your ads, when you’re able to deliver the right ones, when and where you need them. But of course, every publisher’s needs are different.

Get started today by contacting our friendly experts. We’d love to chat about how we can serve your most demanding requirements, and deliver that Adnimation magic.

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Eager to talk? Click here to schedule a 15-minutes video call. We’d be happy to learn more about your monetization needs and offer our professional analysis, no strings attached. You can also contact us through social and email.