The Adnimation Story

You might wonder what got us so obsessed with ads – but in truth, nobody loves ads. What we do love is the freedom of access to information and high-quality content.

That’s why since 2013, we’ve been helping publishers maximize their ad revenue so they can continue focusing on what they do best: creating content. Here at Adnimation, we believe no publisher should struggle financially or waste their energy on burdensome adtech requirements.

We’re committed to helping you, the publisher, succeed. And if you succeed, we succeed. That’s our one and only goal.

We Work for the Publisher and No One Else

If you browse our website, you won’t find a single service targeting advertisers. That’s because we aren’t an ad network and don’t work with advertisers.

Our focus is solely on the publisher.

This means you can trust us to manage your site’s entire ad inventory, with the help of our top-notch SaaS platform for managing your programmatic ad sales process.

We have no conflict of interest; we are committed solely to you and work to get you the most from your ads.

Our Team

Our diverse range of personnel brings a similarly diverse range of creative skills, thoughts, and ideas to the table. It’s just one more element that makes us so effective in leveraging the potential of your website’s ads.

Tomer Treves

Co-Founder & CBO

Tomer co-founded Adnimation after a decade in executive leadership positions in the digital world, including as VP Sales and Marketing at DeltaThree and CMO at Infolinks.

He holds an LLM from Tel Aviv University and is also a reserves Captain in the IDF’s 8200 Intelligence Unit.

In his spare time, he can be found traveling the world as a foodie and a photographer, both much less than he would like…

Maor Davidovich

Co-Founder & CEO

Maor co-founded Adnimation after serving as VP Digital of the Jerusalem Post Group, where he more than doubled readership and earnings. His vast experience in digital publishing and monetization spans over a decade, including as the VP of the Zap Group, one of Israel’s leading e-commerce web sites.

He holds an MBA in Business administration from Bar-Ilan University in Israel.

When he is not in front of his four monitors, Maor can be found riding his bicycle faster and farther than the average car.

Ravit Bar Or


Ravit joined Adnimation with over 20 years of experience in managing all financial aspects of corporate businesses, including budgeting, financial planning and analysis (FP&A), financial reporting, credit optimization, operating- margins maximization, and active participation in preparation for an IPO.

She holds a Certified Public Accountant (CPA) designation, a Bachelor of Business (BB) in Business Administration & Accounting from The College of Management Academic Studies and a Master of Laws (LLM) from Bar-Ilan University, Israel.

Assaf Kalderon

Executive VP

Assaf is an experienced online digital professional with a broad understanding of online/digital media, advertising, and adtech. His experience in online marketing and his extremely creative business thinking helps to increase our client’s revenues and optimize their accounts.

In his previous position as the Online Media Manager at the Jerusalem Post, he was responsible for monetizing all networks and direct campaigns. In the ever-changing world of marketing and advertising methods, Assaf is always in pursuit to bring exciting, unique, and groundbreaking ideas and concepts on all platforms.

Assaf holds a bachelor’s degree in Business Administration and Marketing and Advertising from Ono College. In his spare time he loves going to the beach, running, and watching a good soccer game.

Matthew Bornstein

Director of Monetization

Matt has over 15 years of experience serving ads on large websites. He was a member of the team that launched and grew it to be one of the top visited sites in the US.

In his previous position, Matt managed ad ops and was an early adopter of Header Bidding technology. His skilled understanding of the digital publishing world helps our team understand the Publisher’s point of view.

He is an active member of his community in Ramat Beit Shemesh, and in his free time he enjoys being with his family and rooting for the Chicago Cubs.

Yakir Biton Adnimation

Yakir Biton

Director of Sales

Yakir is an award winning sales pro with 8+ years of experience in technology solutions and SaaS sales. He is skilled at developing and maintaining client relations and is highly committed to working as a team to reach new heights.

Prior to joining Adnimation, Yakir co-founded EventMaster in 2017. When he’s not closing deals, he’s playing guitar, jamming with friends, and having fun with his family.

Shachar Shadmi

Full Stack Developer

Shachar has taken the company to new technological heights by developing an array of innovative products. 

With more than six years of experience in adtech, he is constantly striving to develop new technology that help publishers to maximize their ad revenue.

Gina Jacobson

Monitization Team

Gina has an extensive background in account management and a passion for making clients happy.

Her position as an Ad Monetization Specialist combines her previous experience with a newly discovered love of code.

When she’s not in the office, she can be found reading or playing Dungeons & Dragons.

Alex Feingold

Senior Account Manager

Alex plays a critical role in developing and managing accounts. His ability to provide insightful and strategic account management enables the business to maintain a high standard of service as we continue to expand.

After completing his secondary education in England, he moved to Israel, served in the IDF and completed his BA degree in Business and Finance at IDC in Herzliya.

Alex loves paddle boarding, exercising, and relaxing with friends at the beach.

Naama Lavi

Naama Lavi

PA & Office Administrative Manager

Naama joined the company after many years in the tourism industry, specifically luxury hotels.

She holds a degree in Business Management and is a mother of three gang members (three girls…).  She loves yoga, gardening, and spending every free minute at the beach.

Elisheva Zehavi

Elisheva Zehavi


Elisheva loves challenges as well as numbers, and when they come together – it’s perfect.

She has seven years of experience in bookkeeping and payroll accounting and ensures that Adnimation’s business runs smoothly.

In her free time, Elisheva loves walking in nature and using her camera to capture beautiful moments.

Inbal Gabay

HR Manager

Inbal specializes in recruiting for high-tech companies and leading startups in Israel.

In her free time, Inbal loves to bake, cook, and spend time with her family and friends.


Do you believe in our values, like our projects and want to be part of the Adnimation team? If you think you’re good enough to help provide publishers with the holistic service for which we’re so renowned, now’s the time to get in touch.

Not everyone can handle the demands that we place on our staff – because we aspire to the best. But if you reckon you’re up the challenge, just apply for the right position from our available vacancies today.

  • Marketing Manager
  • Full Stack Developer
  • Sales Development Representative
  • Account Executive
  • Publisher Acquisition Manager
  • Monetization Expert

Please send your application letter and CV to

We’re experienced… and licensed.

Why Adnimation? It’s simple.

We’ve created the world’s most intelligent ad-placement tool, and combined it with the monetization industry’s most capable and knowledgeable people, providing a highly informed and personal service. The result… is mind-blowing ad revenue results for our publishers.

But we don’t just claim to be good at what we do. We have the accreditations and associations to support it.

We’re a Google Licensed Partner, and also hold licenses from all of the top ad exchanges, where we maximize prices for our publishers’ ad inventory. From Google, Amazon and Outbrain to Criteo, Magnite and many more, we work with the best.

Rave reviews from the people who matter.

Last, but definitely not least, we have great – and longstanding – relationships with our publishers. That matters a lot – after all, they are the people we serve above all else.

Publishers who partner with Adnimation have the legal option to leave at any time, because we want them to stay for great results and service. But they stay for years, and give us loving and supportive referrals.

If that sounds like the combination of ingredients you seek from your next partner, just arrange a call with us today.

Join the Hundreds of Publishers Who Trust Adnimation

An experienced company with seasoned monetization experts, we blend advanced technology with human professionalism.

How does that manifest in reality? Well, it means that every day, our experts review the data, speak with advertisers and exchanges, and make improvements for publishers like you.

With us, you can soon be selling the same ad space on your website for higher prices.

Get started today by contacting our experts:

    Eager to talk? Click here to schedule a 15-minute video call. We’d be happy to learn more about your monetization needs and offer our professional analysis, no strings attached.