For publishers, ad blockers are incredibly frustrating.
On the one hand, users want to enjoy the free content that you provide.
On the other hand, some users use ad blockers that harm the very revenue that enables you to create the free content they love so much.
It’s maddening, we get it.
That’s why we outlined five ways that you can prevent ad blockers and ensure that your ad revenue is maximized.
Implement a “Soft” Anti-Ad Block Wall
An anti-ad block wall is a tool designed to detect the use of ad blockers and display a message encouraging users to enable ads on the site.
The message informs users that the site relies on ad revenue to operate, and urges them to disable their ad blocker or whitelist the site.
A soft anti-ad block wall still gives users the option to continue browsing the site without disabling the ad block/whitelisting the site.
Implement a “Hard” Anti-Ad Block Wall
Unlike the “soft” option, the “hard” solution blocks users from accessing your site’s content until they disable their ad blocker.
The effectiveness of this method depends heavily on the level of dedication and loyalty of your audience.
Loyal users are much more likely to disable their ad blockers because they want to support you. It’s possible that many are unaware of the harm their ad block is doing to your revenue.
However, for publishers without a loyal audience, the hard anti-ad block wall may deter users from visiting the site, ultimately resulting in decreased traffic.
Use Native Ads
Native ads (i.e. content recommendation ads) are designed to match the look and feel of your site’s content. Unlike traditional banner ads, native ads blend in with the surrounding content, making it more subtle and less intrusive.
Native ads are also unique in that they are integrated on the server side and don’t have ad tags. This means that they aren’t blocked by most ad blockers.
Pay the Extortion
Ad blockers have been setting up “acceptable ad” initiatives that allow publishers to bypass the ad block to serve “acceptable” ads on their websites in return for payment.
In other words, if you pay the ad blocking companies, they will allow ads to run on your website.
Extortion? Blackmail? Whatever it is, most publishers understandably don’t like it.
Partner With the Right Monetization Company
Navigating through the complicated world of ad tech is a complex task, let alone overcoming the challenge of lost ad revenue due to ad block.
Partnering with a monetization company that has vast experience in dealing with ad blockers can enable you to earn more while focusing on what you do best – create quality content.
Adnimation is a Google Certified Publishing Partner (GCPP) that has a wealth of experience overcoming ad blockers and maximizing revenue for publishers.
Contact us today for a free consultation.
