As digital advertising continues to evolve, Digital Out-of-Home (DOOH) has emerged as one of the most engaging and effective mediums for reaching consumers beyond traditional screens. At Adnimation, we’re proud to lead this transformation, offering innovative solutions that empower both publishers and advertisers to harness the full potential of DOOH.
The Future of DOOH
In recent years, DOOH publishers often attempted to monetize their inventory by categorizing it under Connected TV (CTV). However, the inherent differences between DOOH and CTV environments led to violations of Google’s advertising policies. This created confusion and limited access to premium demand for DOOH inventory.
That’s changing.
Beginning May 1, 2025, Google is introducing a dedicated policy update for DOOH advertising. This is a landmark moment; DOOH is now formally recognized as a standalone, valuable advertising environment with clear compliance guidelines. It opens the door for sustainable, scalable, and policy-compliant monetization strategies.
Key Highlights from Google’s New DOOH Policy
- Inventory Classification: Publishers must declare inventory as one of the following: 1:1 (one screen per viewer), 1:few (few viewers per screen), or 1:many (large audience per screen).
- Audience Presence: Ads cannot be requested when screens are inactive or audiences are absent (e.g., during venue closures or in empty vehicles).
- Ad Rendering: Ads must render immediately upon request to ensure a smooth user experience.
- Operational Timing: Ads must run only during venue operating hours, remain visible, and comply with local content laws.
Why Advertisers Are Eager to Reach the DOOH Audience
DOOH screens are now ubiquitous. Whether one is waiting in line at the clinic, staring at the elevator doors to reach the next floor, or paying cab fare, DOOH is all around. These environments often provide “captive moments,” where viewers are highly engaged, making them ideal for targeted, high-impact advertising. Best of all, viewers cannot press the “skip” button during these high-impact moments.
Advertisers are taking notice. DOOH offers real-world engagement that’s both contextual and demographic-specific – something traditional digital formats often struggle to replicate.
Adnimation Connects DOOH Publishers to Premium Demand
At Adnimation, we bridge the gap between DOOH publishers and top-tier advertisers. Our advanced technology and hands-on support ensure our partners stay compliant with Google’s policies while unlocking the full revenue potential of every screen.
We provide:
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Expert guidance on policy implementation and technical compliance
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Seamless integration with Google’s advertising ecosystem
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Tailored monetization strategies based on each publisher’s unique screen environment and audience profile
How We Did It for Loop Media
Loop Media, a leading multi-channel streaming platform for businesses, partnered with Adnimation to diversify its revenue and tap into premium demand. Using our proprietary CTV Fusion tool, Loop Media was able to:
- Maintain existing demand sources
- Integrate seamlessly with Google’s ad products
- Significantly increase programmatic ad revenue
This partnership exemplifies how Adnimation helps DOOH publishers unlock new revenue streams while staying ahead of industry changes. You can read the full case study here.
Why Choose Adnimation for DOOH?
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Proven success in DOOH monetization and compliance
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Access to premium demand, including Google’s top-tier advertisers
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Customized strategies for a variety of screen environments
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A trusted partner with a deep understanding of the publisher ecosystem
Looking Ahead
“This new policy is a game-changer. It allows us to finally build a cohesive DOOH ecosystem that delivers real value to publishers, advertisers, and audiences. At Adnimation, we’re committed to leading this growth with high standards, strong partnerships, and innovative solutions.”
— Tomer Treves, President and Co-Founder, Adnimation
DOOH is entering a new era. Let’s shape it together with the tools, expertise, and integrity that define Adnimation.
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