It is well known that the main profit source of most Internet projects is advertising on website pages. You need to be careful when placing ads on your site, considering all the pros and cons. After all, if this is not done correctly, the website’s search engine optimization (SEO) can suffer from penalties and a sharp decrease in rankings.
What is Ad Placement?
Ad placement is the area on the website where the display ad will appear. Placements are a particular group of ad units created by a publisher. Ad placement can vary in effectiveness and often requires a certain level of testing in order to understand where the optimal placement will be. This also depends on the platform you are going to use.
Standard ad placements include:
- Headers and footers
- Side panels
- Beginning, middle, or end of the article
- Beginning, middle, or end of the video
What should you take into consideration when placing an advertisement?
Unfortunately, there is no special tool that would let you know if ad units are placed in the best possible area on a page. It would be best if you tried to look at your page through the eyes of a visitor. If you feel like the page is specifically designed to get users to click on ads rather than help them get what they want, you might be better able to change some things.
Here are some questions to ask yourself when placing ads on your website:
- Why are users visiting your website?
- What exactly are they looking for on the page where the ad will be placed?
- What do visitors do when they view a particular page?
- Where can their attention be focused?
- How can I integrate ads into this area without getting in the way of users?
- How to make the page look clean and attractive and not overloaded with unnecessary information?
You might also be interested in: Google Ad Blocker for Chrome – Everything Publishers Need to Know
Ad placement recommendations
Research has shown that ads get the most views when they are placed at the top of the page and slightly less when they are placed on the left side of the page. They also have more click rates when placed in the correct places on the first screen. Of course, first screen ads are a problem, but only if they distract users from the page’s main content, creating a bad user experience.
You can use auto ads or place them on your own. The advantages of auto ads are the following:
- The system itself chooses ads and their placements, so you save more time producing more content.
- You can turn on and off all ads on the website with a single click
- Automated ads work on computers, mobile devices, and tablets; thus, your ad audience will be as large as possible.
Present your content in a favorable light
Place ads next to the content that interests users. Think about how easy it is for visitors to find the information they are looking for. The main reason you drive traffic to your website is due to its content, so make sure the ads don’t distract from the main product. Otherwise, the bounce rate may rise.
The ad should look like an ad
It should complement the style of your website but shouldn’t mislead the users. Thus, try not to place images next to your ads or use the same format as your content.
The less – the better
There shouldn’t be more ads on the page than the content. Placing a lot of advertisements on a page can make it look overloaded, resulting in a poor user experience. Also, keep in mind that too many ads can slow down the page and make it inconvenient. And if visitors don’t find the information they want, they’ll go to another website.
Don’t try to pass ads off as something else
Do not place ads below the page headings because it can mislead users. Also, do not place your promotional material where it might be confused with menu items, navigation buttons, or download links.
Optimize ad sizes
We can automatically optimize the size of your ads on mobile devices. The ad unit sizes are selected to maximize the display performance on mobile devices. So, you don’t need to change your ad code. You can preview the behavior of this optimization setting on your site before enabling it.
Check your website
Try to look at the site through the user’s eyes who visit your website for the first time. Check if your ads are showing correctly. Ask yourself two questions:
- Is it easy to find the website’s content?
- Is it easy to distinguish ads from content?
If the answers are positive, then you did everything correctly.
Placing advertisements on your site is still a great source of income. Many sites do a lot of work to integrate ad units while ensuring a positive user experience. When placing ads, there is one main thing to remember: be careful, think about your visitors, and don’t build a site just to generate ad revenue as it is not what attracts users to your website.