TEL AVIV, Israel, October 8, 2026. Adnimation, an advertising technology company that maximizes ad revenue for premium digital publishers, today announced the appointment of Assaf Kalderon as General Manager. Kalderon returns to Adnimation after a senior business development role in the CTV streaming sector. He will oversee the company’s global operations as it scales its teams in the US, Israel and China and rolls out its AI-driven yield technology across web, app and CTV.
Growth Across the US, Israel and China
The appointment comes as Adnimation expands its footprint. The company now delivers more than 10 billion ad impressions a month across websites, mobile apps and connected TV (CTV), and has paid more than $500 million to publishers since it was founded in 2013. Alongside its Tel Aviv headquarters and its US operation, Adnimation recently established a team in China. Its model is selective by design: it partners only with premium publishers, on direct and exclusive terms, and connects their inventory with top-tier advertising demand.
“Adnimation started out of a garage in 2013. Today we have teams in the US, Israel and now China, we deliver more than 10 billion ad impressions every month, and we’re building for much more,” said Maor Davidovich, Co-Founder and CEO of Adnimation. “Growing that fast without loosening our standards takes someone who already knows our publishers and our technology from the inside. Assaf does, and he comes back with deep CTV and partnership experience. We’re very happy to have him back.”
Assaf Kalderon’s Background in CTV and Ad Monetization
Most recently, Kalderon led business development and strategic partnerships for a premium CTV streaming platform, working with content providers and FAST channel distributors. During his previous tenure at Adnimation, he served as Executive Vice President and led the launch of the company’s programmatic CTV solution, which opened premium video advertising demand to CTV app publishers. Earlier, he was Online Media Manager at The Jerusalem Post, where he managed monetization across ad networks and direct campaigns. He holds a bachelor’s degree in Business Administration and Marketing and Advertising from Ono Academic College.
AI-Driven Dynamic Pricing and Yield Optimization
Kalderon rejoins as Adnimation’s newest technology reaches publishers. The company now applies AI to dynamic pricing and yield optimization inside its programmatic Prebid header bidding stack, replacing static price floors with dynamic, real-time pricing. Early results across the Adnimation publisher network show stronger auction competition, higher clearing prices and meaningful revenue gains.
“I’m excited to be back, and the timing could not be better,” said Kalderon. “When we opened premium video demand to CTV apps, it changed what those publishers could earn. Our AI pricing is doing the same for web publishers right now, and the numbers show it. Next, we’re bringing it to in-app and CTV inventory and adding more premium demand to every auction. That’s where I’ll be spending my time.”
About Adnimation
Adnimation is an advertising technology company that maximizes programmatic ad revenue for premium publishers across web, mobile apps and connected TV, with full-service ad monetization managed by its team of experts. Founded in 2013 and headquartered in Tel Aviv, with teams in the US, Israel and China, Adnimation combines proprietary technology, including AI-driven dynamic pricing and yield optimization, with hands-on account management for every partnership. The company delivers more than 10 billion ad impressions a month and has paid more than $500 million to publishers. Learn more at adnimation.com.
