Native ads are a great way for publishers to diversify and increase their ad revenue.
As a publisher, it’s important to partner with a reliable native ad network that delivers high-quality ads.
In this article, we outlined the five best native ad networks, offering insights to assist you in selecting the most suitable partner to amplify your revenue potential.
5 Best Native Ad Networks Alternatives
- Outbrain
- Taboola
- MGID
- RevContent
- Nativo
1. Outbrain
Outbrain is one of the world’s leading ad networks. It offers a full suite of native ad formats, including ReadNext and Explore More, empowering publishers to serve them across different placements, including in-content and sidebars.
Outbrain has a wide network of publishers, including some of the world’s largest media companies such as CNN, MSN, and Sky News.
Outbrain’s proprietary Smartlogic technology, the first of its kind, harnesses AI and machine learning to deliver the best possible user experience.
Additionally, Outbrain offers native video ads, which are strategically positionable across different sections of your website.
How to Get Started with Outbrain
To get started with Outbrain, you can fill out the form on their website.
However, many publishers often prefer to access Outbrain’s solutions via an official Outbrain partner like Adnimation.
Benefits of Using Outbrain via an Official Outbrain Partner
Outbrain prefers to work with very large publishers, which is why Outbrain works with official partners like Adnimation to help implement its solutions for small, medium, and large publishers.
If you are not a very large publisher, you might not get approved working directly with Outbrain. Alternatively, you might receive less favorable terms.
In addition, the onboarding and implementation process can be complicated, and because Outbrain is such a big company that places a large focus on very big publishers, smaller publishers might run into difficulties.
Working with Adnimation ensures that you receive the best possible terms, both in terms of revenue and service.
In fact, our partnership with Outbrain has been so fruitful that it featured us as a unique Success Story on their website.
To get started, please contact us today.
2. Taboola
Taboola is another popular native ad network. It’s scrolling newsfeed experience is an effective method for enhancing publisher revenue.
Taboola also offers a range of native ads, including features like actionable editorial insights, optimized paid acquisition, and an audience exchange. Working with companies like USA Today, NBC, and MSN, Taboola harnesses some of the best advertisers in the business.
Taboola also offers sponsored video content, which is a valuable addition to a publisher’s native ad inventory.
How to Get Started with Taboola
You can get started by filling out the contact form on Taboola’s website.
According to Taboola, publishers are required to have an “exclusive partnership with Taboola (excluding other third-party recommendation services)”.
3. MGID
MGID is a native advertising network that offers a range of options for publishers. Employing sophisticated algorithms, it delivers personalized content recommendations to users.
MGID provides real-time reporting capabilities, enabling publishers to monitor the performance of their campaigns and make informed decisions to optimize content for superior results.
By employing AI-based algorithms, MGID matches its content to the user in the best possible way. In addition, it combines relevant paid and organic content to engage user interest.
MGID works with hundreds of premium publishers around the globe.
How to Get Started with MGID
To get started with MGID, you can create an account on their website.
The minimum traffic requirement to partner with MGID is 3,000 unique visitors daily, or at least 90,000 visitors per month.
4. RevContent
RevContent is another popular native ad network. It offers a unique widget design that enables advertisers to customize the appearance of their content.
RevContent also offers a large network of publishers, including premium publishers and media companies. Leveraging advanced algorithms, RevContent tailors personalized recommendations to users and offers a diverse array of targeting options for advertisers.
It works with companies like Salon, Barstool Sports, and Minute Media to create a positive ad experience that connects brands to users.
In addition to content recommendation, RevContent offers native video ads as well as native units for email campaigns.
How to Get Started with RevContent
You can get started by filling out the contact form on RevContent’s website.
RevContent requires a minimum number of 50,000 monthly pageviews.
5. Nativo
Nativo is a native ad platform that uses ad serving, optimization, and reporting technologies to help publishers monetize their websites.
Nativo offers unique and premium demand from its strong brand relationships and is trusted by hundreds of partners worldwide, including Hearst, MotorTrend, and Advance Local.
How to Get Started with Nativo
You can fill out the contact form on their website to get started.
There is no minimum traffic requirement, but Nativo required publishers to reach $50 before a payout can be executed.
