If you’re a publisher looking to maximize your ad revenue, it’s likely that you’ve encountered the term Google Certified Publishing Partner, or GCPP.
GCPP is Google’s highest level of publishing partners, and there are only a handful of such companies in the world.
Knowing what exactly a GCPP is, and what benefits it has, is important for making informed decisions about your ad revenue strategy.
What Is GCPP?
The technology behind ad management is extremely complex, costly, and time-consuming. That is why publishers use monetization companies to manage their ad sales.
To make it easy for publishers to find trusted partners, Google initiated its GCPP program.
As explained by Google,
The Certified Publishing Partners badge lets you know you’re working with someone who has been carefully vetted by Google. Not only have they passed Google’s product certification exams, but they’ve also established a successful track record of helping publishers like you succeed.
In other words, GCPP companies like Adnimation have received Google’s official stamp of approval.
Benefits of Working With a GCPP
First and foremost, partnering with a GCPP means knowing that the company in question has been thoroughly vetted by Google and has as track record of success.
In addition, GCPP partners receive a number of benefits that help it boost your revenue, including:
- Early access to Google’s products
- Exclusive and customized training programs
- Assigned strategic partner manager
- Access to partner-only resources
Are All GCPPs the Same?
No. While all GCPPs adhere to Google’s certification standards, each offers its unique technology and approach. That is why two different GCPP can produce two very different results.
For that reason, it’s important to thoroughly evaluate and comprehend the pros and cons of each GCPP and see if its right for you.
How Do Companies Get Certified?
To become a GCPP, a company must get accepted into the program and meet the stringent criteria set by Google.
To be deemed eligible, a company must receive a high score in each of the multiple categories included in the certification criteria. These include:
- Viewability score
- Sustainable growth score
- Ads.txt score
- Quality score
- Spam score
Once the company has fulfilled all the criteria, Google conducts a thorough review. If Google concludes that everything is up to its standards, the company is awarded with the GCPP certification.
What’s in It for Google?
Google is a massive company, and it therefore can’t provide support to every publisher. By partnering with monetization companies, Google can tap into their expertise and resources to provide more comprehensive and localized support.
These partners, and GCPPs in particular, can help to bridge the gap between Google and its customers, providing assistance with implementation, customization, and integration of Google’s products and services.
This, in turn, helps to strengthen the Google ecosystem and creates a win-win-win situation for Google, the monetization company, and the publisher.
Why Publishers Partner with Adnimation
Adnimation is a GCPP that has a long and proven record of maximizing ad revenue for publishers.
We use a blend of advanced proprietary technology and a professional human touch to ensure that you get the most out of your ad inventory.
If you’re interested in learning more or would like a free consultation, don’t hesitate to get in touch.