Publishers using Taboola and Adnimation together see an average 32% increase in total ad revenue.
Taboola has published a case study on Adnimation, available at https://www.taboola.com/resources/case-studies/adnimation. The following is from the case study.
The impact of Taboola competing inside Adnimation’s framework is measurable across every publisher in the network. On average, publishers using both Taboola and Adnimation together see a 32% increase in total ad revenue, driven by the compounding effect of more competition, smarter pricing, and demand that scales with performance.
Taboola accounts for an average of 23.5% of total header bidding revenue across the Adnimation publisher base, rising to 50-60% on individual sites where performance demand is particularly well-matched to the audience.
Publishers were previously relying on static price floors, and losing revenue when those floors failed to reflect real-time buyer behavior. This left impressions sold below their true market value.
Adnimation addresses this with an AI-driven dynamic floor pricing model built into its Prebid framework. Rather than holding a fixed floor, the system continuously updates pricing based on real-time demand signals, ensuring every impression is priced as close to its true value as possible.
Now, Taboola’s Header Bidding Adapter competes as a demand partner inside Adnimation’s AI-driven Prebid framework, bringing incremental performance budgets into a cleaner, more competitive auction.
The underlying dynamic is straightforward: Adnimation builds an auction where every impression is priced accurately and every demand partner competes on equal terms. Taboola brings the performance demand that thrives in exactly that environment. Publishers capture the difference.
“At Adnimation, our focus has always been on helping publishers grow sustainably by enabling real performance demand to compete in transparent, healthy marketplaces. Our partnership with Taboola creates exactly that environment, where smarter pricing and cleaner auctions unlock meaningful, long-term revenue growth for publishers.”
Tomer Treves, Co-Founder, Adnimation
Read the full case study: https://www.taboola.com/resources/case-studies/adnimation
About Adnimation
Adnimation is a full-service ad monetization platform dedicated exclusively to publishers, working across news, lifestyle, education, and niche content verticals. As a Google Certified Publishing Partner, Adnimation manages end-to-end ad monetization for its publisher clients. This involves building and optimizing the ad stack, managing demand relationships, and running their core monetization strategy: a Prebid-based header bidding framework optimized by AI-powered Dynamic pricing.
About Taboola
Taboola is one of the world’s leading performance advertising platforms, connecting publishers with advertiser demand at scale across thousands of sites globally. Through its Header Bidding Adapter, Taboola competes as a demand partner inside publisher auctions in real time to bring incremental, performance-based budgets into programmatic environments that traditional display demand alone cannot reach.
Media Contact
Adnimation, press@adnimation.com
