An ad unit that also provides an added value to users?
It sounds too good to be true, we know. But believe us, it is.
By implementing text-to-speech on your website, you can provide users another way to consume your content while opening a new avenue for generating revenue.
In this article, we’ll guide you through everything you need to know about leveraging audio ads with text-to-speech technology.
What Is Text-To-Speech?
Text-to-speech (TTS) is a technology that converts written text into spoken words, enabling users to listen to an article or specific text with a simple click of a button.
Thanks to advancements in artificial intelligence and machine learning, TTS has evolved significantly over the years and is now capable of delivering natural-sounding and easy-to-understand speech.
In other words, it doesn’t sound like a robot is reading the text to you.
Leveraging Audio Ads with Text-To-Speech
For publishers, TTS offers a way to both provide additional value to your users, and to generate ad revenue through audio ads.
With TTS, users can listen to the articles on your site. This is great for both visually impaired users and users who simply prefer to listen to the article.
In terms of revenue, CPMs for audio ads are significantly higher than CPMs for display ads because of the captive audience.
Users who want to listen to the audio of the article must listen to the ad, making it very valuable to advertisers, and in turn to publishers.
How Can I Get Started?
Adding TTS with Google’s audio ad demand to your site is a fairly simple process when working with a Google Certified Publishing Partner (GCPP) like Adnimation.
We take care of all the setup intricacies from our end. All you need to do is add a simple script to your website that will trigger the TTS units on the relevant pages.
You will also be able to choose from different voices in order to find a voice that best fits your site.
Get in touch with us today to learn how you can get set up with TTS.