How Do I See Pageviews in GA4?

Pageviews in GA4

How do I see my pageviews in GA4?

As a Google Certified Publishing Partner (GCPP), we get this question A LOT.

After all, the amount of pageviews your site receives is directly connected to your ad revenue.

And so, in this article we’ll show you exactly how to see your pageviews in GA4.

How to See Pageviews in GA4

There are a couple of ways that you can see pageviews in GA4.

Let’s start with the first and most simple:

Viewing Your Pageviews Through the “Pages and Screens” Metric

  • Step 1: Click on the “Reports” tab

GA4 pageviews step 1

  • Step 2: Select “Engagement” –> “Pages and screens”

GA4 pageviews step 2

  • Step 3: In the “Views” column, you can see your total pageviews. You can adjust the timeframe on the top-right of the screen.

In addition to pageviews, you can see the number of users and views per user.

Pageviews is determined by the number of users multiplied by the views per user.

GA4 pageviews step 3

Viewing Your Pageviews Through the “Events” Metric

  • Step 1: Click on the “Reports” tab

GA4 pageviews step 1

  • Step 2: Select “Engagement” –> “Events”

GA4 pageviews events step 2

  • Step 3: Under “Event name” you can see your total pageviews.

GA4 pageviews events step 3

  • Step 4: If you want to access more information, select “page_view”

There you can see more detailed information about your users.

GA4 pageviews events step 4

Differences Between GA4 and Universal Analytics

Event-Driven Data Model

The fundamental contrast between UA and GA4 lies in the transition from a session-based data model to an event-based model. UA primarily focused on sessions, whereas GA4 treats every user interaction, including pageviews, user actions, and transactions, as an event. This shift allows for a more nuanced understanding of user behavior.

Cross-Platform Tracking

While UA enabled tracking of users across different platforms, it treated data from each platform separately.

In contrast, GA4 unifies data from various platforms, providing a comprehensive view of user behavior across multiple channels.

Bounce Rate vs Engaged Sessions

UA utilized the bounce rate metric, which measured the percentage of sessions where users only viewed a single page.

GA4 replaces this with the concept of Engaged Sessions, which considers sessions where users interacted with the website for at least 10 seconds, completed a conversion event, or viewed multiple pages.


UA offered a fixed set of reports, whereas GA4 introduces more flexible and customizable reporting options. Standard reports in UA are replaced with modular, adaptable report templates focused on different stages of the user lifecycle: acquisition, engagement, monetization, and retention.

Audience Definitions and Capabilities

While UA primarily defined audiences for remarketing purposes, GA4 enhances this functionality. It allows you to define audiences based on various combinations of data and utilize these definitions across analysis and reporting.

Machine Learning and Predictive Analytics

While UA had limited machine learning capabilities, GA4 significantly expands on this front. GA4 introduces features such as predictive metrics and anomaly detection, which provide valuable insights and forecasts about user behavior.

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