Adnimation’s Co-Founder and President, Tomer Treves, was featured on the Programmatic Digest Podcast to discuss the publisher’s side of programmatic advertising.
You can watch the full interview here:
What is Programmatic Advertising?
Programmatic advertising is a digital advertising method that uses automated algorithms and software to buy and sell advertising space.
This process allows advertisers to target specific audiences in real-time, based on data such as demographics, location, interests, and online behavior.
Programmatic advertising has become increasingly popular in recent years, as it offers more efficient and cost-effective ways to reach target audiences compared to traditional advertising methods.
Programmatic advertising can be done through various channels, including display ads, video ads, mobile ads, and social media ads.
Why It’s Important to Understand the Publisher’s Aspect of Programmatic Advertising
While programmatic advertising offers numerous benefits to advertisers, it’s important to also understand the perspective of publishers who sell the ad inventory.
Publishers need to make sure that the ads they serve on their websites are relevant, engaging, and non-intrusive to their readers. At the same time, publishers need to maximize their revenue from ad placements without sacrificing user experience.
Understanding the publisher’s perspective can help advertisers optimize their ad creatives to meet the publisher’s requirements and create a mutually beneficial relationship.
By understanding how programmatic advertising works from a publisher’s point of view, advertisers can create better ad campaigns that generate more conversions and provide a better experience for users.
Additionally, understanding the publisher’s aspect can help advertisers build stronger relationships with publishers and secure more advantageous placements for their ads.
Ultimately, a holistic understanding of programmatic advertising benefits both advertisers and publishers and creates a more effective and efficient digital advertising ecosystem.
