As a publisher, choosing the right monetization partner is crucial for the success of your ad revenue.
AdThrive is a popular option, but it may not be the best fit for you.
In this article, we’ve compiled a list of the top 10 AdThrive alternatives for publishers in 2024.
10 Best AdThrive Alternatives
- Adnimation
- Setupad
- Publift
- Freestar
- Mediavine
- Ezoic
- PubGalaxy
- Monumetric
- Adsterra
- Nitropay
1. Adnimation
A Google Certified Publishing Partner (GCPP), Adnimation was established in 2013 and works with hundreds of publishers in the US and across the globe.
Its method is to leverage a combination of advanced technology with a professional human touch to boost revenue and preserve a positive user experience.
One of their standout technologies is hybrid header bidding, which has been proven to outperform standard header bidding by 18%.
Adnimation is also committed to transparency and shows publishers their gross revenue, which goes against the industry norm of only showing publishers their net revenue.
Eligibility & Requirements
- Minimum 150,000 monthly pageviews
- Majority organic and tier 1 traffic
- Original and safe content
- No ad minimum
Payments & Contract
- No lock-in contract
- Net 35 payments
Pros
- Google Certified Publishing Partner
- Industry-leading technology
- Access to the industry’s premium demand partners
- 100% transparency
- Easy implementation and onboarding process
- Excellent customer support
Cons
- Small websites aren’t eligible for services
- Lack of SEO add-ons in dashboard
2. Setupad
Setupad is a Latvia-based monetization company with a full monetization package for publishers.
Its offerings include a self-serve prebid platform for publishers with access to Google Ad Manager and SSPs, as well as a wide array of other monetization services.
Eligibility & Requirements
- Minimum of 100,000 monthly pageviews
- Publishers must agree to implement all of Setupad’s demand sources
Payments & Contract
- Net 60 payments
- Payments are made in euros
Pros
- Access to premium demand partners
- Easy and real-time reporting
Cons
- Complaints over manual integration
- Publishers cannot exclude any of Setupad’s demand sources
3. Publift
Established in 2015, Publift works to offer publishers a full suite of ad management solutions.
Publift employs a unique Fuse platform that provides publishers the ability to achieve an optimal layout of their ads. It also provides comprehensive reporting on ad performance.
Eligibility & Requirements
- Minimum 500,000 monthly pageviews
- Minimum $2,000 monthly ad revenue
Payments & Contract
- Net 30 (Google) / Net 90 (non-Google demand partners)
- No lock-in contract
Pros
- Full ad management
- Easy onboarding process
Cons
- Limited number of online reviews
4. Freestar
Established in 2015, Freestar is among the veteran monetization companies.
It is known for its specialty providing solutions to very large publishers with tens of millions of monthly pageviews.
It also offer monetization solutions for mobile apps.
Eligibility & Requirements
- Focuses on publishers with more than 1,000,000 monthly pageviews
Payments & Contract
- Often has long lock-in contracts
- Payment terms not publicly available
Pros
- Experience managing publishers with tens of millions of monthly pageviews
- In-app monetization
Cons
- Focused primarily on very large publishers
- Demands exclusive ad rights
5. Mediavine
Mediavine is a popular monetization company, focusing on blogs in the lifestyle niche.
Mediavine is known for its loyal audience of bloggers.
Publishers have the ability to control the number of ads they display through the dashboard, enabling them to test different ad placements and strategies.
Eligibility & Requirements
- Minimum of 50,000 monthly site sessions
Payments & Contract
- Lock-in contract of 90 days. After that, the contract extends automatically every 30 days.
- Net 65 payments
Pros
- Easy-to-use dashboard
- Access to premium demand partners
Cons
- Strict ad placement policy
- Lengthy approval process
6. Ezoic
Ezoic is a US-based monetization company that focuses on AI and machine learning as means to intelligently place ads.
Founded in 2010, Ezoic boasts hundreds of publishers across the world.
The company also offers options to small publishers, making it a popular option among bloggers who are just starting out.
Eligibility & Requirements
- No minimum requirement
Payments & Contract
- Often have lock-in contracts
- Net 45 payments
Pros
- No traffic minimum
- Additional features like SEO tools
Cons
- Complaints of too many ads that slow down site performance
- Requires access to your site
7. PubGalaxy
Since its inception in 2013, PubGalaxy, a monetization company headquartered in Bulgaria, has been a key player in the industry.
In 2021, the company was acquired by Azerion, a Dutch-Turkish venture capital firm that specializes in digital advertising and video games.
PubGalaxy offers publishers a wide range of services, including header bidding and a customized dashboard tailored to their individual requirements.
Eligibility & Requirements
- No minimum requirements
Payments & Contract
- Contract terms are not publicly available
- Offers a net 35-day and net 65-day schedule
Pros
- No minimum requirement
- Full ad management
- Detailed dashboard
Cons
- Limited online reviews
- Lack of publisher testimonials
8. Monumetric
Monumetric, formerly known as “The Blogger Network,” has expanded its services beyond blog monetization to offer comprehensive solutions to a diverse range of websites.
The company prides itself on building strong partnerships with publishers and providing a complete website monetization solution.
Additionally, Monumetric offers the feature of setting up live media kits, empowering publishers to effectively manage sponsored posts.
Eligibility & Requirements
- Minimum 10,000 monthly pageviews
- Propel Program (10k – 80k monthly pageviews) requires six display ads on-site at all times
- $99 implementation fee for Propel Program
Payments & Contract
- Lock-in contract with 30-day leave notice
- Net 60 payments
Pros
- Offers solutions to small publishers
- Sponsored post management
- Intuitive dashboard
Cons
- Tiered plans
- Focused on smaller publishers
- Ad minimum on Propel Program
- $99 setup fee on Propel Program
9. Adsterra
Adsterra is a Cyprus-based company that offers various monetization solutions to advertisers and publishers alike.
Among its distinctive features is the “popunder” ad format, which appears in a new window or tab and can be concealed behind the primary window.
Additionally, Adsterra includes a social bar that can be activated on-screen.
Eligibility & Requirements
- Minimum 5,000 monthly users for popunder ads.
- Minimum 50,000 monthly users for banner ads.
Payments & Contract
- Net 15 payments
- Requires five days’ notice before termination
Pros
- Offers different pricing models
- Diverse ad units
Cons
- Places large emphasis on helping advertisers, which can result in a conflict of interest
- Lack of clarity regarding its header bidding solutions
10. Nitropay
NitroPay is a self-service monetization platform that helps publishers to create and manage their own ads.
This approach is particularly beneficial for publishers who wish to construct and implement their own ad stack, but for those less familiar with ad technology, it may pose a challenge,
Eligibility & Requirements
- Minimum of 100,000 monthly pageviews
- Smaller websites are subject to manual approval
- No ad minimum per page
Payments & Contract
- Contract terms are not publicly available
- Net 75 payments. Earlier payments are available for an additional fee of 5%
Pros
- Self-implementation
- Detailed reporting
- Good customer support
Cons
- Potential technical difficulties with implementation
- No hands-on management
- No ongoing monitoring or optimization
- Long payout dates