Publift has many great qualities, but it might not be suitable for every publisher.
That’s why we created this list of the best Publift alternatives for publishers like you.
In the list we outlined the general information about the various companies, as well as their terms, eligibility criteria, advantages, and disadvantages.
10 Best Publift Alternatives
- Adnimation
- Yieldbird
- Ezoic
- Newor Media
- Yieldlove
- AdThrive (Now Raptive)
- ValueImpression
- AdPushup
- Snigel
- Clickio
1. Adnimation
Adnimation is a Google Certified Publishing Partner (GCPP)/Google AdX partner that has a decade of experience working with hundreds of publishers in the US and around the world.
Adnimation focuses on selling less ads for higher prices, which it does by utilizing leading technology together with a customized approach for each publisher.
It offers a full monetization package to publishers, including its hybrid header bidding technology, which has been shown to outperform standard header bidding by an average of 18%.
Adnimation is also unique in its transparency, showing publishers their gross revenue and not just their net revenue.
Eligibility Criteria & Requirements for Publishers
- Minimum 150,000 monthly pageviews
- Majority organic and tier 1 traffic
- Original and safe content
- No minimum number of ads required
Payments & Contract Terms
- No lock-in contract
- Net 35 payments
Advantages
- Google Certified Publishing Partner
- Full transparency
- Proprietary technology
- Access to the industry’s premium demand partners
- Easy implementation and onboarding process
- Exceptional customer support
Disadvantages
- Websites with low traffic aren’t eligible
- Dashboard doesn’t offer SEO add-ons
2. Yieldbird
Yieldbird is a Poland-based monetization company that offers a complete monetization package for publishers.
The company offers a machine-learning solution for unified pricing rules management, which aims to maximize revenue.
In addition, Yieldbird provides its publishers with an Advisory Package that assesses their current ad setup and provides recommendations for improvement.
Eligibility Criteria & Requirements for Publishers
- No publicly available requirement for monthly pageviews
- Requires ad exclusivity
Payments & Contract Terms
- Net 30 for Google AdX; Net 65 for other SSPs
Advantages
- Experience in the Eastern European market
- Advisory package tool
Disadvantages
- Limited reviews/coverage outside of the website
- Longer payouts for non-Google SSPs
3. Ezoic
Ezoic is a veteran monetization company that utilizes AI and machine learning to intelligently place ads.
The company offers publisher a wide set of tool to help maximize ad revenue.
Ezoic also offers different levels of service, including service to very small publishers.
Eligibility Criteria & Requirements for Publishers
- No minimum requirement
Payments & Contract Terms
- Often have lock-in contracts
- Net 45 payments
Advantages
- No traffic minimum requirement
- Additional features including SEO tools
Disadvantages
- Complaints of slow site performance as a result of the ads
- Requires root access of your site
4. Newor Media
Newor Media is a monetization company that places a large emphasis on AI as a way to maximize ad revenue.
By utilizing various ad units and demands, Newor Media helps publishers manage their programmatic ad sales.
Eligibility Criteria & Requirements for Publishers
- Minimum 30,000 visitors from the US
- English is the primary language of the website
Payments & Contract Terms
- Net 30 payments
- 24-hour termination notice is required
Advantages
- Good customer support
Disadvantages
- Not a Google Certified Publishing Partner
5. Yieldlove
Yieldlove is a German-based company that provides a full suite of ad solutions for publishers, including ad integration, header bidding, and demand partner management.
Yieldlove is also proactively preparing for the post-cookie era by incorporating various User ID modules. By offering a personalized dashboard, publishers can access valuable insights to optimize their ad revenue effectively.
Eligibility Criteria & Requirements for Publishers
- No publicly available requirement for monthly pageviews
- Requires ad exclusivity
Payments & Contract Terms
- No lock-in contract
- “40 days,” according to the website. It is unclear whether this is net 40 or just 40 days
Advantages
- Experience in the European market
- Employees speak multiple languages
Disadvantages
- Limited reviews/testimonials
- Limited information about the company from third-party sources
6. AdThrive (Now Raptive)
AdThrive is a monetization company that focuses on the lifestyle niche.
The company provides a comprehensive management solution to an array of lifestyle websites such as home improvement, pets, and food.
Eligibility & Requirements
- Minimum 100,000 monthly pageviews
- Majority of traffic from US, Canada, UK, Australia or New Zealand.
Payments & Contract
- Net 45 payments
- Lock-in contract with 30-day notice
Advantages
- Experience monetizing sites in the lifestyle sector
Disadvantages
- Less experience with publishers that don’t focus on the lifestyle niche
7. ValueImpression
ValueImpression is a Vietnam-based monetization company with more than eight years’ experience.
It offers header bidding, real-time reporting, and simple optimization to help publishers monetize their website using display ads and video ads.
Eligibility Criteria & Requirements for Publishers
- While there is no explicit minimum, ValueImpression’s Terms of Service states that it can terminate its agreement if the number of monthly ad impressions is less than 750,000 per month (or 25,000 per day).
Payments & Contract Terms
- Offers net 0, net 15, and net 30 options
Advantages
- Ample experience in the industry
Disadvantages
- Don’t appear to be Google-certified
- Limited reviews
8. AdPushup
AdPushup was founded in 2014 to serve as a monetization solution for publishers.
It offers full ad management for publishers, including header bidding, video ads, and personalized reporting.
The company offers tiered pricing for different sized publishers, allowing publishers to choose the pricing option that best suits them.
Eligibility Criteria & Requirements for Publishers
- Minimum of $5,000 in monthly revenue
Payments & Contract Terms
- Net 45
Advantages
- Full monetization package
Disadvantages
- Tiered pricing
- High monthly minimum
9. Snigel
Snigel was founded in 2012 and offers publishers a complete monetization solution.
Based in Ireland, the company offers publishers a wide range of ad formats.
Snigel also works with all of the industry’s leading SSPs, ensuring that you have maximum competition over your ads.
Eligibility Criteria & Requirements for Publishers
- Websites generating approximately $50 a day with a possibility for lower-earning websites.
Payments & Contract Terms
- Contract terms are not publicly available
- Net 30 payments
Advantages
- Relatively low minimum requirement
- Full ad management
Disadvantages
- Not a Google-Certified Publishing Partner (GCPP)
- Less known compared to other monetization companies
10. Clickio
Founded in 2015, Clickio’s mission is to assist publishers in maximizing their website’s revenue potential.
By emphasizing monetization, enhanced site performance, advanced analytics, and compliance tools, Clickio offers a comprehensive monetization platform.
Among the various features it provides to publishers, Clickio stands out with its adaptive layout and dynamic demand stack.
Eligibility Criteria & Requirements for Publishers
- Minimum earnings of $500 per month
Payments & Contract Terms
- No lock-in contract
- Net 60 payments
Advantages
- Different pricing models
- Range of ad units
Disadvantages
- Limited ad control
- Limited customization
