Don’t worry, this is not one of those typical blog posts with useless background information that you already know.
You have a great Roku channel and you’re looking for the best way to monetize with ads.
As a Google Certified Publishing Partner, we get this question a lot. And that’s why we’re going to explain how to monetize your Roku channel and make the most money possible while doing it.
We’ll also bring in a case study showing how a large CTV publisher with Roku channels is generating $1 million in monthly revenue using this method.
Best Way to Monetize Your Roku Channel
The best way to monetize your Roku channel or app is with Google’s video demand for CTV.
Google’s video demand is the world’s most extensive and prominent marketplace for video ads. By tapping into it, you will not only access a bevy of new quality advertisers, but will be able to leverage competition of other advertisers into higher prices.
Sounds simple enough, right?
Well… not so much.
The reason that most Roku channels haven’t yet managed to tap into Google’s video demand for CTV is twofold:
- To access the demand, you need Google’s CTV monetization license, which Google only reserves for select Google partners.
- Even with the access, you still need the technological know-how to implement it, which has proven challenging for some Roku publishers.
Fortunately, there’s a simple solution.
Adnimation, a Google Certified Publishing Partner (GCPP), was one of the first companies in the world to receive Google’s unique CTV license.
After understanding the difficulty Roku channels were having with the implementation process, we developed a proprietary tool that simplifies the process and enables publishers to easily tap into Google’s vast demand.
CTV Fusion – Seamless Integration of Google Demand with Roku
CTV Fusion is a proprietary solution that enables Roku publishers to easily access Google’s demand for their channels.
Not only that, our tool also works with existing ad servers and server-side ad insertion (SSAIs).
In other words, if you are already working with an ad server and SSAI, you can still add Google’s demand and enjoy more advertisers, more competition over your ad inventory, and much higher prices.
To learn more about how CTV Fusion can help your Roku channel, please contact us today.
Case Study: How a Major CTV Publisher With Roku Apps is Generation $1 Million in Monthly Revenue with Adnimation
In October 2022, a major CTV publisher learned about Google’s new monetization product and contacted us.
The publisher operates a number of popular Roku channels, and was looking for a solution to boost its ad revenue.
The publisher was already using another ad servers, but with our CTV Fusion tool, he was able to integrate Google’s demand to his Roku channels.
The results were immediate.
Now, the publisher is making more than $1 million in monthly revenue with Google’s demand alone.