Top 10 Freestar Alternatives for Publishers in 2024

Best Freestar alternatives

Freestar is a great ad management company, but it may not be the best fit for everyone.

As you know, choosing the right ad management company is one of the most important decisions for your business as a publisher.

That’s why we created a list of the top 10 Freestar alternatives and competitors.

10 Best Freestar Alternatives

  1. Adnimation
  2. Yieldbird
  3. Yeildlove
  4. Newor Media
  5. Ezoic
  6. Snigel
  7. ValueImpression
  8. Playwire
  9. Mediavine
  10. PubGalaxy

1. Adnimation

Adnimation, a Google Certified Publishing Partner (GCPP) and Google AdX partner, specializes in creating a customized ad solution for publishers.

By utilizing a blend of proprietary technology and a hands-on approach, it tailors its ad layout to fit the needs of each of its publishers.

Adnimation offers a full monetization package to publishers, including display, video and native ads. It also developed an innovative hybrid header bidding technology, which has been shown to outperform standard header bidding by an average of 18%.

Adnimation is also uniquely transparent, showing publishers their gross revenue and not just their net revenue as per the industry standard.

Eligibility Criteria & Requirements for Publishers

  • Minimum 150,000 monthly pageviews
  • Majority organic traffic from tier 1 countries
  • Original and safe content
  • No minimum number of ads required

Payments & Contract Terms

  • No lock-in contract
  • Net 35 payments

Advantages

  • Google Certified Publishing Partner
  • Full transparency
  • Proprietary technology
  • Access to the industry’s premium demand partners
  • Easy implementation and onboarding process
  • Exceptional customer support

Disadvantages

  • Websites with low traffic aren’t eligible
  • Dashboard doesn’t offer SEO add-ons

2. Yieldbird

Yieldbird is a monetization company headquartered in Poland that provides publishers with a comprehensive monetization package.

Their offerings include a machine-learning solution for unified pricing rules management, designed to optimize revenue generation.

Moreover, Yieldbird offers an Advisory Package to its publishers, conducting a thorough assessment of their existing ad setup and delivering valuable recommendations for enhancing performance.

Eligibility Criteria & Requirements for Publishers

  • No publicly available requirement for monthly pageviews
  • Requires ad exclusivity

Payments & Contract Terms

  • Net 30 for Google AdX; Net 65 for other SSPs

Advantages

  • Experience in the Eastern European market
  • Advisory package tool

Disadvantages

  • Limited reviews/coverage outside of the website
  • Longer payouts for non-Google SSPs

3. Yieldlove

Based in Germany, Yieldlove offers publishers a comprehensive range of ad solutions, encompassing ad integration, header bidding, and demand partner management.

Proactively preparing for the post-cookie era, Yieldlove integrates various User ID modules into their services. Publishers benefit from a personalized dashboard that grants access to valuable insights, enabling them to optimize their ad revenue with efficiency.

Eligibility Criteria & Requirements for Publishers

  • No publicly available requirement for monthly pageviews
  • Requires ad exclusivity

Payments & Contract Terms

  • No lock-in contract
  • “40 days,” according to the website. It is unclear whether this is net 40 or just 40 days

Advantages

  • Experience in the European market
  • Employees speak multiple languages

Disadvantages

  • Limited reviews/testimonials
  • Limited information about the company from third-party sources

4. Newor Media

Newor Media is a monetization company that prioritizes the power of AI to optimize ad revenue. T

hrough a range of ad units and demand strategies, Newor Media provides valuable assistance to publishers in effectively managing their programmatic ad sales.

Eligibility Criteria & Requirements for Publishers

  • Minimum 30,000 visitors from the US
  • English is the primary language of the website

Payments & Contract Terms

  • Net 30 payments
  • 24-hour termination notice is required

Advantages

  • Good customer support

Disadvantages

  • Not a Google Certified Publishing Partner

5. Ezoic

Ezoic is an experienced monetization company that leverages the power of AI and machine learning to intelligently optimize ad placement.

With a comprehensive suite of tools, Ezoic enables publishers to maximize their ad revenue effectively.

Additionally, Ezoic caters to publishers of all sizes, including very small publishers, by providing various levels of service to meet their specific needs.

Eligibility Criteria & Requirements for Publishers

  • No minimum requirement

Payments & Contract Terms

  • Often have lock-in contracts
  • Net 45 payments

Advantages

  • No traffic minimum requirement
  • Additional features including SEO tools

Disadvantages

  • Complaints of slow site performance as a result of the ads
  • Requires root access of your site

6. Snigel

Established in 2012, Snigel provides publishers with a comprehensive monetization solution.

Headquartered in Ireland, the company offers a diverse array of ad formats to cater to the specific needs of publishers. By collaborating with various SSPs, Snigel ensures that publishers benefit from maximum competition for their ads, optimizing their revenue potential.

Eligibility Criteria & Requirements for Publishers

  • Websites generating approximately $50 a day with a possibility for lower-earning websites.

Payments & Contract Terms

  • Contract terms are not publicly available
  • Net 30 payments

Advantages

  • Relatively low minimum requirement
  • Full ad management

Disadvantages

  • Less known compared to other monetization companies

7. ValueImpression

ValueImpression is a Vietnam-based monetization company with more than eight years’ experience.

It offers header bidding, real-time reporting, and simple optimization to help publishers monetize their website using display ads and video ads.

Eligibility Criteria & Requirements for Publishers

  • While there is no explicit minimum, ValueImpression’s Terms of Service states that it can terminate its agreement if the number of monthly ad impressions is less than 750,000 per month (or 25,000 per day).

Payments & Contract Terms

  • Offers net 0, net 15, and net 30 options

Advantages

  • Ample experience in the industry

Disadvantages

  • Don’t appear to be Google-certified
  • Limited reviews

 8. Playwire

Playwire is an ad monetization company that is known for providing ad solutions to the gaming niche.

The company offers monetization solutions for websites and apps, including display and video ads.

Its RAMP Platform utilizes machine learning and AI to help maximize revenue.

Eligibility Criteria & Requirements for Publishers

  • Minimum 100,000 monthly pageviews (websites) / minimum 1,000 daily active users (apps).

Payments & Contract Terms

  • Net 60 payments
  • Minimum of three ads required “in highly viewable locations”

Advantages

  • Experience in gaming niche

Disadvantages

  • Might not be as suitable for sites outside the gaming niche

9. Mediavine

Mediavine is a well-known monetization company in the industry, focusing on lifestyle niches including food, travel, fashion.

Mediavine always tries to give its publishers tips on improving their websites, which builds loyalty among its audience.

Through the dashboard, publishers can decide the number of ads they want, allowing them to experiment with their ad placements.

Eligibility & Requirements

  • Minimum 50,000 site sessions

Payments & Contract

  • Lock-in contract of 90 days. After that, the contract extends automatically every 30 days.
  • Net 65 payments

Advantages

  • Easy-to-use dashboard
  • Access to premium demand partners

Disadvantages

  • Strict ad placement policy
  • Lengthy approval process

10. PubGalaxy

PubGalaxy is a Bulgaria-based monetization company that has been a player in the industry since 2013.

In 2021, it was acquired by Azerion, a Dutch-Turkish venture capital company that specializes in digital advertising and video games.

PubGalaxy offers its publishers a wide array of services from header bidding to an all-encompassing personalized dashboard.

Eligibility & Requirements

  • No minimum requirements

Payments & Contract

  • Contract terms are not publicly available
  • Offers a net 35-day and net 65-day schedule

Advantages

  • No minimum requirement
  • Full ad management
  • Detailed dashboard

Disadvantages

  • Limited online reviews
  • Lack of publisher testimonials

 

 

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