As a publisher, it’s important to consider all the available options when it comes to maximizing your ad revenue.
MGID is a great native advertising and discovery platform, but it might not be the best fit for every publisher.
If you’re looking for the best MGID alternatives, you’ve come to the right place.
Our team at Adnimation, a Google Certified Publishing Partner (GCPP), compiled this list of the five best alternatives to MGID.
5 Best MGID Alternatives
- Outbrain
- Taboola
- Revcontent
- TripleLift
- Nativo
Outbrain
Outbrain is a popular alternative to MGID. It offers similar features and functionality, including content discovery and personalized recommendations.
Outbrain has a wide network of publishers, including some of the world’s largest media companies such as CNN, MSN, and Sky News.
It offers a full suite of native ad formats, including ReadNext and Explore More, and enables publishers to serve them across different placements, including in-content and sidebars.
Its proprietary Smartlogic technology is the first of its kind, harnessing AI and machine learning to deliver users the best possible experience.
Outbrain also offers native video ads, which can be placed in various locations on your website.
How to Get Started with Outbrain
To get started with Outbrain, you can fill out the form on their website.
However, many publishers often prefer to access Outbrain’s solutions via an official Outbrain partner like Adnimation.
Benefits of Using Outbrain via an Official Outbrain Partner
Outbrain prefers to work with very large publishers, which is why Outbrain works with official partners like Adnimation to help implement its solutions for small, medium, and large publishers.
Outbrain doesn’t have a traffic minimum, but smaller publishers working directly with Outbrain might therefore receive less favorable terms.
In addition, the onboarding and implementation process can be complicated, and because Outbrain is such a big company that places a large focus on very big publishers, smaller publishers might run into difficulties.
Working with Adnimation ensures that you receive the best possible terms, both in terms of revenue and service.
In fact, our partnership with Outbrain has been so fruitful that it featured us as a unique Success Story on their website.
To get started, please contact us today.
2. Taboola
Taboola another popular alternative to MGID. It’s scrolling newsfeed experience is a great way to help boost publisher revenue.
Taboola also offers a range of native ads, including other features like actionable editorial insights, optimized paid acquisition, and an audience exchange that is great for user engagement. Working with companies like USA Today, NBC, and MSN, Taboola harnesses some of the best advertisers in the business.
Taboola also offers sponsored video content, which is a great addition to a publisher’s native ad inventory.
How to Get Started with Taboola
You can get started by filling out the contact form on Taboola’s website.
According to Taboola, publishers are required to have an “exclusive partnership with Taboola (excluding other third-party recommendation services)”.
3. RevContent
RevContent is another popular alternative to Taboola. It offers a unique widget design that allows advertisers to customize the look and feel of their content.
RevContent also offers a large network of publishers, including premium publishers and media companies. It uses advanced algorithms to deliver personalized recommendations to users and offers a range of targeting options for advertisers.
It works with companies like Salon, Barstool Sports, and Minute Media to create a positive ad experience that connects brands to users.
In addition to content recommendation, RevContent offers native video ads as well as units for email campaigns.
How to Get Started with RevContent
You can get started by filling out the contact form on RevContent’s website.
Not all publishers can work with RevContent because they require a minimum number of 50,000 monthly pageviews.
4. TripleLift
TripleLift is a premium demand partner that offers native ads as part of its vast ad network. It offers advanced targeting options, such as contextual targeting and audience targeting.
TripleLift has a large network of publishers, including premium publishers and media companies. Using a combination of aesthetics, design, and value, TripleLift is a solid alternative for publishers looking for high-quality native advertising solutions.
How to Get Started with TripleLift
You can get started with TripleLift through the contact form on their website.
There is no minimum traffic requirement.
5. Nativo
Nativo is a native ad platform that uses ad serving, optimization, and reporting technologies to help publishers monetize their websites.
Nativo offers unique and premium demand from its strong brand relationships and is trusted by hundreds of partners worldwide, including Hearst, MotorTrend, and Advance Local.
How to Get Started with Nativo
You can fill out the contact form on their website to get started.
There is no minimum traffic requirement, but Nativo required publishers to reach $50 before a payout can be executed.
