Future-Proofing Publisher Revenue: A Year-End Playbook for Diversification
As 2025 winds down, digital publishers are staring down a tough ad market: Tight CPMs, cookie deprecation, and shifting buyer behaviors are going to make…
Monetization
Boosting Page Speed: Essential Strategies for Faster Load Times and Higher Revenue
As any owner of a digital publishing site would know, page speed is a make-it-or-break-it moment in terms of revenue potential. A slow-loading website frustrates…
The Rise of Voice Search: What It Means for Digital Publishers in 2025
Oftentimes when we as consumers are searching for an answer, we now treat our devices like we would any human. We don’t type a question…
Increasing Organic Traffic: How-To for Publishers
Generative AI may be transforming content strategies for every industry imaginable, but one thing remains clear – content is still king. Organic traffic is the…
eCPM, RPM, RPS – What Does it all Mean, and Why Does it Matter?
Metrics are key to understanding and optimizing revenue potential, but with all the different acronyms one can research, it’s hard to know which metrics matter.…
Is AI Killing My Traffic? Maybe.
Do you remember when e-books were first introduced to mainstream consumers? 2006 marked a pivotal moment for the e-book industry when the Sony Reader launched,…
Finding the Best Freestar Alternative: Why Adnimation is the Superior Choice for Publishers
In the fast-paced world of digital advertising, choosing the right monetization partner can make or break a publisher’s revenue potential. As publishers become increasingly dissatisfied…
Google June 2024 Spam Update – What You Need to Know
Another Google spam update is underway. On June 20, 2024, Google announced the release of a new spam update, which is scheduled to roll out…
CPMs for Interstitial Ads: How Much Do Interstitial Ads Pay?
What are the CPMs for interstitial ads? This is by far the most common question we get from publishers who are interested in interstitial ads.…
Google Certified Publishing Partner (GCPP) List – Where to Find It
You want to work with a Google Certified Publishing Partner (GCPP), but can’t find the list? We got you covered. In this article, we’ll not…
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