Header bidding is an absolute must for publishers.
But you’re here, so you already know that. So we’ll spare you the long-winded explanation about the advantages of header bidding.
What we will do is give you a list of the top 10 header bidding companies that will help take your ad revenue to the next level.
Our list is based on a number of factors, including technology, terms, experience, and customer support.
Let’s dive in.
10 Best Header Bidding Companies for Publishers
- Adnimation
- Pubwise
- Ezoic
- Mediavine
- OKO
- PubGalaxy
- MonetizeMore
- The Moneytizer
- AdPushup
- Freestar
1. Adnimation
Adnimation is a Google Certified Publishing Partner (GCPP), Google’s highest level of publishing partners, that has 10 years’ experience working with publishers.
Adnimation offers a proprietary header bidding solution known as hybrid header bidding, which combines the high CPM of client-side header bidding and the high fill rates of server-to-server header bidding to maximize performance.
Dubbed the “next big thing in programmatic advertising,” hybrid header bidding has been shown to outperform traditional header bidding by an average of 18%.
Adnimation uses its advanced technology together with a professional hands-on approach to offer publishers a fully-managed header bidding solution that leverages more competition to increase revenue.
2. Pubwise
Founded in 2016, Pubwise offers a comprehensive header bidding solution with its Managed Wrapper solution that handles all aspects of header bidding for publishers.
It’s complete management approach offers a simple implementation process and sophisticated configuration.
Using machine learning to optimize the header bidding, Pubwise helps publishers generate higher revenues.
3. Ezoic
Ezoic is an AI-focused monetization company founded in 2010 that uses machine learning as a means to intelligently place ads.
It offers publishers a prebuilt and preconfigured server-to-server header bidding solution that publishers need to implement themselves using Ezoic’s setup wizard.
Once you set up the platform, you can use a special Chrome extension to choose ad placeholders on your site that will allow Ezoic to test the placements against other demand partners.
4. Mediavine
Mediavine is a popular monetization company that focuses on the lifestyle niche.
In 2021, Mediavine announced that it was transitioning all of its header bidding to server-to-server as opposed to client-side.
Its in-house solution enables it to better control the process and optimize the results for publishers.
5. OKO
Founded in 1996, OKO offers publishers a managed header bidding solution.
OKO carries out all of the implementation and configuration for publishers, with publishers needing only to add a tag to the page.
By using all of the top demand partners, OKO leverages healthy competition into higher revenue for publishers.
6. PubGalaxy
PubGalaxy is a Bulgaria-based monetization company that combines header auctions with the traditional waterfall method.
Customized for each publisher, PubGalaxy’s solution comes with a full demand stack and is optimized regularly.
Its solution enables publishers to have a stable setup and sell each impressions for high prices.
7. MonetizeMore
Founded in 2012, MonetizeMore offers AI-powered header bidding to scale bids.
MonetizeMore markets its header bidding under the umbrella of PubGuru, its programmatic ad management platform.
MonetizeMore does the heavy lifting for you and manages all of the various aspects of header bidding for increased revenue.
8. The Moneytizer
Founded in 2014, The Moneytizer offers an advanced hybrid header bidding technology that brings in multiple demand partners to compete over your ad inventory.
Its platform centralizes premium advertisers around the globe to generate higher prices and drive CPMs.
The Moneytizer’s solution is easy to implement, just requiring five minutes according to their website.
9. AdPushup
AdPushup’s header bidding works using machine learning and optimization features that boost revenue for publishers.
Its engine automatically selects the best number of demand partners for each transaction, which optimized the auction process.
Its smart timeout management also ensure that the auction process yields as much revenue as possible without causing latency.
10. Freestar
Freestar is a monetization company founded in 2015 that has made a name for itself working with very large publishers with tens of millions of monthly pageviews.
Its header bidding solution includes top demand partners, detailed reporting, and easy implementation.
Its combination of monetization experts and machine learning help publishers increase their overall yield with header bidding.
