Google Exchange Bidding for Publishers with Adnimation

Exchange Bidding for Publishers

Exchange Bidding for Publishers – The new Google monetization response to header bidding is now available for select publishers with Adnimation Introduction to Exchange Bidding Exchange Bidding is a monetization methodology which allows publishers to manage real time bidding auction with several exchanges within Google Ad Manager, which many still refer to as DFP (yes,

Facebook Ads - Facebook Audience Network Mobile Website Ads - Adnimation

Facebook Ads for Websites – Now Available for Publishers

Publishers can now monetize better by adding Facebook Ads to their websites The Facebook Audience Network Facebook’s Audience Network (FAN) is an advertising network that allows advertisers to extend their campaigns beyond Facebook and into other websites and mobile applications. With its advanced targeting data and tools, many advertisers choose Facebook to extend the reach

Header bidding

Header Bidding Technology

Header bidding is a new technology that allows the publisher to create additional RTB (Real Time Bidding) competition between demand partners As a publisher, we are used to building the traditional waterfall. We use DFP, enable dynamic allocation and we are good to go. As Google’s Ad Exchange (AdX) bids against everything running in your DFP and fills all

Header Bidding - Adnimation

Facebook Starting To Use Header Bidding

Facebook’s Audience Network is testing header bidding technology. This enables ad exchanges to compete against each other for ad space on other websites. Facebook is testing header bidding on both mobile and video ads.