In a few weeks Google will start to include in its website scoring algorithms new parameters. Websites which are not ready may lose significant traffic and revenue. What are Core Web Vitals? As part of a Google initiative to improve user experience quality on the web, Google started to measure several website performance parameters called
Ads.txt was introduced by the Interactive Advertising Bureau (IAB) in 2017 as a security provider for the programmatic advertising ecosystem. It significantly increased the transparency in the field, as due to it publishers and buyers can verify inventory-authorized sellers in the industry. Ads.txt is a publicly available record of authorized digital sellers for the publisher’s
Starting April 1st, 2021, Google will no longer allow any websites and apps to place Google ads, if their main language is not one of the supported languages listed by Google.
The unprecedented corona pandemic changes the online world and for publishers it creates new challenges for programmatic ad revenue with rising traffic and prices downfall. The Adnimation team explains what publishers should do during these turbulent times.
Adnimation Review by Publishers If you had an online camera showing us at the Adnimation headquarters, you’d see us blushing. We love hearing feedback from our partners, but showing off is less our style. And yet, once in a while, we simply have to share the love and post some of the compliments we get
Fast and easy access to any website’s ads.txt file with a new and unique extension for Google Chrome. View and install here: Ads.txt Analyzer. Publishers Acknowledge: The Importance of the Ads.txt File The Ads.txt initiative, backed by Google and the IAB through The Coalition for Better Ads, aims to reduce ad fraud. Publishers are encouraged to
Just before a publisher chooses a monetization service partner, here are some important actionable tips to protect the business from fake services. A third post in a series of posts about choosing the right partner. Case Study: Poor Service from an Outsourced Account Manager About 4 years ago I was working closely with a sports
Monetization Platform. It sounds like a great promise for publishers. A single technology that solves all ad sales challenges and increases ad revenue. But is it only a myth or an actual reality? A second post in a series about choosing the right partner for Ad Sales Outsource. The Perfect Gift for a Publisher: A Monetization
Earn more from my website. Sounds like an obvious New Year resolution. But the truth is that I had it before on my list and never managed to make it happen. Somehow, there’s never enough time to improve the ad revenue. Or is there another way? Earn More – Sharpen the Saw Stephen R. Covey
Choosing an ad sales outsource service provider is a crucial decision for content publishers. With so many disappointing attempts, this series of posts outlines pitfalls to avoid. With two case studies, see how big names can actually mean lower ad revenue. Ad Sales Outsource – Choosing the Right Partner When searching for an ad sales