“How can I increase my ad revenue?”
In our ten years of existence as a monetization company, that’s by far the most common question we have received.
While the question is perhaps simple, the answer is a little more complicated.
There is no magic button that will double your revenue overnight.
However, there are a number of strategies you can implement to help increase your ad revenue.
5 Tips to Increase Your Ad Revenue
- Maximize Competition
- Use a Variety of High Performing Ad Units
- Utilize Smart Refresh
- Incorporate Interstitial Ads
- Improve Your Ad Viewability
1. Maximize Competition
The #1 way to increase your ad revenue is by maximizing competition.
Think about it: If you only have one ad network buying your ad inventory, there is no way for you to drive prices up because there is no competition.
When you add more supply-side platforms (SSPs), two things happen:
- You bring in more quality advertisers who can potentially buy your ad space.
- Even if those new advertisers don’t buy your ad space, they will drive up the prices for the existing advertisers.
How to Increase Competition
The way to increase competition is through header bidding, which allows multiple demand partners to bid on your inventory in real-time.
For best results, make sure to implement hybrid header bidding, which utilizes both client-side and server-to-server header bidding to maximize RPMs.
2. Use a Variety of High Performing Ad Units
Not all ad units generate the same results.
Certain ad formats outperform others, and some may be more effective on desktop than on mobile, and vice versa.
To achieve the highest RPM, it is advisable to employ the most effective ad units.
This includes traditional ad units, video ad units, and native ad units, also known as content recommendation, which are designed to match the look and feel of your site.
Because of their design, native ads tend to have a higher and engagement rate than other ad formats.
This, in turn, leads to higher revenue as advertisers are willing to pay more for this engagement.
3. Utilize Smart Ad Refresh
Ad refresh is a method used to automatically refresh ads on a website. This allows publishers to serve additional ads to a user within a single session, increasing revenue.
When utilizing ad refresh, it’s import to implement it smartly, or else it will hamper UX and eventually harm your revenue.
Smart implementation means configuring the ads to only refresh when they’re in the user’s viewport, and making sure that the ads don’t refresh too often.
4. Incorporate Interstitial Ads
Interstitial ads are full-screen ads that appear when the user tries to navigate to another page.
They are a great way to boost revenue, as interstitial ads outperform traditional banner ads by a whopping average of 4,000%.
However, as with ad refresh, interstitial ads need to be implemented correctly or they can have negative effects on UX.
5. Improve Your Ad Viewability
The viewability of an ad is critical to its success. Even the most impressive ad unit becomes irrelevant if it goes unnoticed by users.
If ads aren’t visible, users won’t click on them, leading to a decline in ad revenue. Advertisers may also hesitate to pay high CPMs, further impacting publishers’ RPMs.
Typically, in-content ads have the highest viewability as they are presented within the content the user is currently reading, making them more noticeable to users.
With this in mind, improving your ad viewability is a great way to help increase your revenue.
Is There an Easier Way?
Yes!
If you have a lot of experience in the world of ad tech, implementing the above solutions should be right up your alley.
But if you’re like 99.9% of the world, implementing these solutions is no simple task and requires years of experience.
That’s why companies like Adnimation exist: to help publishers maximize their revenue so they can focus on what they do best – creating amazing content.
For the best results, we recommend working with a monetization company that’s also a Google Certified Publishing Partner (GCPP) and a Google MCM Partner / Google AdX Partner like Adnimation.
This will ensure that you are in good hands and will generate the highest possible revenue.
For more information, feel free to get in touch with us today.
