AdTech Trends

Google Cookies: Still Cooking, or Off the Menu?

AdTech Trends
Google Cookies
For years, publishers have been preparing for a world without third-party cookies. Google’s ongoing delays in deprecating cookies on Chrome have given the industry more…

A Cold Slump? Why January Can Be a Challenging Month for Publisher Ad Revenue, and How to Stay Ahead

AdTech Trends
The holidays are over, and with them, the ad revenue highs of Q4. For publishers, January often feels like a cold reality check as ad…

The Future is First Party: Why First-Party Data Matters Most to Publishers in 2025

AdTech Trends
The Future is First Party
The digital advertising landscape is shifting beneath our feet. Privacy regulations are tightening, third-party cookies are slowly eroding, and publishers are facing mounting pressure to…

Gear Up for Growth: December Strategies to Set Your Publishing Business Up for 2025 Success

AdTech Trends
Gear Up For Growth
December isn’t just the end of the year; it’s your last chance to make a big impact and pave the way for a stellar 2025.…

2025 AdTech Forecast: 25 Trends You Can’t Ignore

AdTech Trends
2025 AdTech Forecast
In 2025, the digital advertising landscape will undergo dramatic changes fueled by technological advancements and evolving consumer behavior. For publishers, this means that unlocking new…

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