Ad Technology

Core Web Vitals: CLS

In 2020, Google announced that Page Experience would become one of the quality metrics. The company introduced Core Web Vitals – important site metrics that…

Core Web Vitals: LCP

Sometimes users face a long loading website and simply close it without waiting for the results, which has a negative impact on their interaction experience…

What is Ads.txt?

ads.txt
Ads.txt was introduced by the Interactive Advertising Bureau (IAB) in 2017 as a security provider for the programmatic advertising ecosystem. It significantly increased the transparency…

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