Video Header Bidding: A Must-Have for Publishers
If you’re serving video ads on your site, then video header bidding is a must. Similar to header bidding for display ads, video header bidding…
Ad Technology
Rewarded Video Ads for Websites: A-Z Guide for Publishers
Rewarded video ads are an innovative advertising strategy that’s a win-win-win for the publisher, user, and advertiser. While the popularity of rewarded video ads has…
What on Earth is Prebid? What Publishers Need to Know
Prebid revolutionized the programmatic advertising industry when it burst onto the scene in 2015. Still today, it remains the go-to header bidding solution for millions…
Help! What on Earth is an Ad Server? A – Z Guide
If you’re a publisher trying to better understand ad servers, you’ve come to the right place. Ad servers play a pivotal role in the programmatic…
Header Bidding vs Waterfall | Differences Explained
If you’re here, it’s likely because you have heard the terms header bidding and waterfall tossed around as methods to optimize your ad revenue. Header…
How To Generate Revenue from Audio Ads with Text-To-Speech
An ad unit that also provides an added value to users? It sounds too good to be true, we know. But believe us, it is.…
SSPs vs DSPs | What On Earth Is the Difference?
Ad tech terminology is confusing. Add in the seemingly endless number of ad tech acronyms, and it gets even more confusing. In this article, we…
Client-Side vs Server-Side Header Bidding | What’s Better?
Header bidding revolutionized programmatic advertising by creating a level playing field for all demand partners. In this article, we will survey the two types of…
What on Earth Is a Demand-Side Platform (DSP)?
The world of ad tech is filled with a plethora of confusing acronyms. But don’t worry, we’re here to simplify things for you. In this…
How Adaptive Banner Ads Can Help Boost Your App’s Ad Revenue
If you’re a mobile app publisher, monetizing your app and generating ad revenue is likely a critical element of your business model. Sounds simple enough.…
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