Exchange Bidding for Publishers – The new Google monetization response to header bidding is now available for select publishers with Adnimation Introduction to Exchange Bidding Exchange Bidding is a monetization methodology which allows publishers to manage real time bidding auction with several exchanges within Google Ad Manager, which many still refer to as DFP (yes,
Fast and easy access to any website’s ads.txt file with a new and unique extension for Google Chrome. View and install here: Ads.txt Analyzer. Publishers Acknowledge: The Importance of the Ads.txt File The Ads.txt initiative, backed by Google and the IAB through The Coalition for Better Ads, aims to reduce ad fraud. Publishers are encouraged to
Monetization Platform. It sounds like a great promise for publishers. A single technology that solves all ad sales challenges and increases ad revenue. But is it only a myth or an actual reality? A second post in a series about choosing the right partner for Ad Sales Outsource. The Perfect Gift for a Publisher: A Monetization
The Ads.txt initiative, backed by Google and the IAB, aims to reduce ad fraud. Publishers are encouraged to add this file to their websites, declaring who is authorized to sell programmatic ads for them. The absence of the ads.txt file or mistakes in its implementation will lead to significant ad revenue loss starting October 2017.
Chrome Ad Filtering AKA Google Ad Blocker Chrome Ad Filtering is the official name of the expected new feature of the most popular browser, also known as the Google Ad Blocker. In the very near future, a new version of Google Chrome is going to filter or block certain types of online ads as a
Higher CPM – How can I get it for my website ads? Collecting higher CPM payments for website ads must be the most common question I hear from publishers. How can I earn more from ads on my website? First, let me say that this question is a little misleading. You should actually focus on
Google Ad Blocker – The New Chrome Feature Google plans to release a new ad blocking feature for the Chrome browser for both desktop and mobile, according to The Wall Street Journal. Naturally, publishers are concerned by the potential implications on their websites’ ad revenue. Here’s everything publishers need to know about the new Google