Everything You Need to Know About Google PPIDs
With the shift away from third-party cookies, Google introduced Publisher Provided Identifiers (PPIDs). Unlike third-party cookies, these identifiers are unique encrypted strings assigned by publishers…
Ad Manager
What on Earth is EBDA? What Publishers Need to Know
Exchange Bidding in Dynamic Allocation, also known as EBDA or Open Bidding, is Google’s alternative to header bidding. But how exactly does it work and…
What Are Google’s Publisher Provided Signals (PPS)?
As the advertising world braces for the inevitable demise of third-party cookies, tech companies are hard at work developing cookie alternatives. Enter publisher provided signals…
Google MCM vs GCPP: What’s Better for Publishers?
Congratulations! You’re here, which means you already know that you could be generating a lot more revenue with Google AdX. Now, the question is: how?…
Google MCM Program: Everything You Need to Know
Google’s Multiple Customer Management (MCM) program is a powerful tool that enables publishers to access Google AdX via a third-party partner. If you’re a small,…
What Is Google Ad Manager? Everything Publishers Need to Know
Google Ad Manager (GAM) is the world’s most popular ad management platform, and for good reason. GAM is a powerful tool that helps you optimize…
What is a Google Certified Publishing Partner (GCPP)?
If you’re a publisher looking to maximize your ad revenue, it’s likely that you’ve encountered the term Google Certified Publishing Partner, or GCPP. GCPP is…
Publishers, Beware: Google Ditches Title Tags for ‘Site Names’ on Mobile Search
Are you a publisher counting on Google Search to drive traffic to your site? If so, beware: Google recently announced that its mobile search results…
New Google Ad Manager UI for Programmatic Video Controls
Google has recently started to implement a new user interface (UI) update on its Ad Manager aimed at improving access to programmatic video controls. Publishers…
Adnimation First to Receive New Google MCM License, New Products Available to Publishers
On February 2021, Google issued to Adnimation a new high level license to manage multiple publishers under the premium Ad Manager 360 platform, attesting high quality of work
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