Everything You Need to Know About Google PPIDs
With the shift away from third-party cookies, Google introduced Publisher Provided Identifiers (PPIDs). Unlike third-party cookies, these identifiers are unique encrypted strings assigned by publishers…
Cookies
What Are Google’s Publisher Provided Signals (PPS)?
As the advertising world braces for the inevitable demise of third-party cookies, tech companies are hard at work developing cookie alternatives. Enter publisher provided signals…
Top 5 Alternatives to Third-Party Cookies for Publishers
As a publisher, you need to start preparing for the inevitable demise of third-party cookies. Apple and Firefox already block third-party cookies by default, and…
A Cookieless World: How Publishers Can Adapt to This Inevitable Reality
The world of online publishing is rapidly changing, and one of the biggest shifts on the horizon is the move towards a world without third-party…
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