Ads.txt Publihser Guide

Ads.txt Publisher Guide

The Ads.txt initiative, backed by Google and the IAB, aims to reduce ad fraud. Publishers are encouraged to add this file to their websites, declaring who is authorized to sell programmatic ads for them. The absence of the ads.txt file or mistakes in its implementation will lead to significant ad revenue loss starting October 2017. 

New Mobile ATF Policy Change For Mobile

Google Just announced their mobile web strategy Google’s Mobile Strategy – until today it was forbidden to add a medium rectangle ATF on mobile sites. From today Google announced that publishers can add an ATF medium rectangle as part of the mobile web strategy. How to do it right? Recommendation: Google still doesn’t recommend having 300×250 banner