10 Steps Big Websites Take To Earn Higher Ad Revenue

10 Steps Big Websites Take to Earn Higher Ad Revenue

Online content publishers are struggling with an increasing number of ad tech solutions and rapidly decreasing ad revenue. Multiple source header bidding, dynamically placed mobile ads and monetization-balanced media buying are just a few of the new challenges. Based on actual experience of over 100 publishers, here are 10 steps big websites plan to take

Header Bidding - Adnimation

Facebook Starting To Use Header Bidding

Facebook’s Audience Network is testing header bidding technology. This enables ad exchanges to compete against each other for ad space on other websites. Facebook is testing header bidding on both mobile and video ads.