Best Google AdX Resellers for Publishers in 2024

Best Google AdX Resellers for Publishers

Welcome! You’ve made it here, which means you already know that you can be generating more ad revenue with Google AdX.

The next step is to find a reliable Google AdX reseller that can help you take your revenue to the next level.

In this article, we will do just that.

We’ll cover everything there is to know about Google AdX resellers.

What Is a Google AdX Reseller?

A Google AdX reseller, also known as a Google AdX partner, is a third-party company that has been authorized by Google to help publishers gain access to Google AdX. These resellers operate through the Google MCM program, which is a special program created by Google to assist publishers who are not eligible for AdX on their own to access the premium marketplace.

Google AdX Reseller vs Google Certified Publishing Partner (GCPP)

Before going further, it’s important to discuss the difference between a Google AdX reseller (also known as an MCM partner) and a Google Certified Publishing Partner (GCPP).

GCPP is the highest level of partnership offered by Google, but there are only a select number of them. On the other hand, there are a relatively large number of MCM partners.

GCPP companies like Adnimation have to meet more rigorous requirements than MCM partners, including a comprehensive vetting process, certification exams, and a proven track record of success.

Why Can’t I Access Google AdX on My Own?

You won’t find a way to join Google AdX by searching the internet. That’s because the only way to become a member is to receive an invitation from Google. However, only very large publishers are invited to join.

There is no official threshold for the number of monthly pageviews required to receive an invitation, but it’s generally believed to be at least five million or more.

Benefits of Using a Google AdX Reseller

Working with a Google AdX reseller offers more than just access to AdX.

That is why many large websites that have been invited to join AdX still choose to work with a reseller to monetize their sites.

Let’s explore some of the benefits of partnering with a Google AdX reseller.

Proficient in Ad Tech and Ad Management

AdX is not like AdSense; it requires continuous management and optimization. Unfortunately, there’s no simple button that can be pressed to increase your revenue.

AdX and Google Ad Manager are intricate tools that necessitate years of practice to become proficient.

To earn more revenue through AdX, you must have an in-depth understanding of the platform’s capabilities, features, and best practices.

By partnering with a top-tier AdX reseller, you can receive customized strategies to optimize your ad inventory, increase your revenue, and improve your UX.

Header Bidding and Premium Demand Sources

Top-tier AdX resellers can do a lot more than just connecting you to AdX.

They can also use header bidding and tap into other demand sources such as Amazon, Magnite, OpenX, and others.

This boosts competition and ultimately leads to higher CPMs, as more advertisers compete for your ad space. As a result, you’ll earn more revenue.

Real-Time Analytics and Reporting

AdX resellers provide real-time analytics and reporting. This enables you to monitor your ad inventory’s performance, identify areas that need improvement, and make informed decisions to optimize your revenue.

Customer Support

Google is a massive corporation, and it can be very challenging to contact them if you have any queries. However, Google AdX Partners have a direct channel to Google and can seek assistance to resolve any technical problems that may arise.

Innovative Technology

AdX resellers are always striving for improvement, which is why they offer publishers access to advanced testing and experimentation tools to optimize their ad inventory and enhance their user experience.

Additionally, they can assist publishers in implementing more sophisticated ad formats, like video or native ads, and conducting performance testing.

What to Look For In a Google AdX Reseller

The question still remains: how to choose the best AdX reseller?

To answer that, it’s important to know what to look for.

These are the most vital aspects things to consider:

What to look for in Google AdX Reseller


Google awards its prestigious GCPP status to only a select number of companies for a reason.

Besides undergoing thorough vetting by Google, a GCPP also receives additional resources that can aid in offering improved support to publishers.

That’s why we recommend partnering with an AdX reseller that is also a GCPP, such as Adnimation.


It’s vital to partner with an AdX reseller that is transparent about their processes, fees, and performance metrics.

Sadly, the prevalent industry practice is to show publishers only their net revenue. In other words, most publishers remain unaware of the precise amount they earn and how much their AdX reseller charges as a fee.

That’s why at Adnimation, we prioritize complete transparency and present our publishers with their gross revenue.

Advanced Ad Technology

Ad technology is constantly changing, and it’s important to stay ahead of the game.

While most AdX reseller offer similar ad tech, there are certain innovative technologies like hybrid header bidding that can significantly increase your revenue.

No Lock-In Contract

From our perspective, a lock-in contract is a major warning sign.

Publishers should continue working with their AdX reseller due to their positive results, not due to contractual obligations.

That’s why Adnimation never has and never will mandate our partner publishers to sign a lock-in contract.

Access To Premium Demand Partners

Competition is key to increasing your ad revenue. That’s why it’s important to incorporate additional demand sources to compete with AdX.

When exploring an AdX reseller, ensure they collaborate with the industry’s top demand partners, such as Amazon, Magnite, OpenX, AppNexus, TripleLift, and others.

Customer Support

Dealing with a company that fails to answer phone calls or messages is extremely frustrating.

Hence, it’s crucial to partner with an AdX reseller that possesses a dedicated customer support team and doesn’t leave you hanging.

Favorable Revenue Share

Google AdSense takes a 32% revenue share, leaving you with only 68% of your revenue.

Therefore, it’s crucial to collaborate with an AdX reseller that offers a favorable revenue share agreement.

The standard revenue share in the industry is 25%, but certain companies are willing to go even lower, especially for high-quality websites.

Good Reviews

Client testimonials and reviews provide valuable insights into a company. When considering an AdX reseller, take a look at their reviews to see what others have to say.

List of Top Google AdX Resellers

  • Adnimation
  • Monumetric
  • Ezoic
  • AdPushup
  • Oko

Bottom Line

Partnering with an AdX reseller is crucial to maximize your ad revenue, and choosing the right one is equally important.

It goes without saying that we recommend partnering with Adnimation, as our advanced technology and human touch enable us to serve our publishing partners and generate the highest possible revenue.

If you’re interested in learning more or would like a free consultation, please don’t hesitate to contact us.


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