Why January Ad Monetization Slumps (and How to Beat It)
Every year, digital publishers brace for the inevitable “January slump” in ad revenue. After the frenzy of Q4 holiday advertising, January often brings the lowest ad rates and…
AdTech Trends
26 Digital Ad Trends for 2026
What’s Really Driving Publisher Revenue in 2026? AI is reshaping how audiences find and engage with content, CTV is devouring traditional TV budgets, and the…
Native Video Ads: Where Storytelling Meets Monetization
Native video advertising has surged as publishers and brands seek more authentic, engaging ways to capture attention without disrupting the user experience. Compared to traditional…
Why Structured Data Is Your AI Visibility Secret Weapon
As a digital publisher, you might have noticed something new in search results: direct answers generated by AI. More than ever, readers get what they…
The Uncertainty Impacting Ad Spend, and What Publishers Can Do About It
Publishers are facing a new wave of market turbulence: trade policy shifts, tariff concerns, and broad economic instability are forcing advertisers to rethink their commitments.…
Ad Variety: How to Build a Diverse Influx of Revenue Streams
Digital publishers are facing a stark new reality: relying on one stream for ad revenue can no longer sustain long-term business growth. From shrinking search…
Summer Ad Performance: What Publishers Should Know (and Do)
As temperatures climb, so do the challenges for digital publishers. Summer months bring vacations, outdoor activities, and unpredictable browsing habits — all of which can…
The AI Wave Is Here: Are You Ready?
For years, digital publishers have worked within a familiar framework. You produced great content, optimized it with the right keywords, earned backlinks, and watched your…
Google Cookies: Still Cooking, or Off the Menu?
For years, publishers have been preparing for a world without third-party cookies. Google’s ongoing delays in deprecating cookies on Chrome have given the industry more…
A Cold Slump? Why January Can Be a Challenging Month for Publisher Ad Revenue, and How to Stay Ahead
The holidays are over, and with them, the ad revenue highs of Q4. For publishers, January often feels like a cold reality check as ad…
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