Why Structured Data Is Your AI Visibility Secret Weapon
As a digital publisher, you might have noticed something new in search results: direct answers generated by AI. More than ever, readers get what they…
AdTech Trends
The Uncertainty Impacting Ad Spend, and What Publishers Can Do About It
Publishers are facing a new wave of market turbulence: trade policy shifts, tariff concerns, and broad economic instability are forcing advertisers to rethink their commitments.…
Ad Variety: How to Build a Diverse Influx of Revenue Streams
Digital publishers are facing a stark new reality: relying on one stream for ad revenue can no longer sustain long-term business growth. From shrinking search…
Summer Ad Performance: What Publishers Should Know (and Do)
As temperatures climb, so do the challenges for digital publishers. Summer months bring vacations, outdoor activities, and unpredictable browsing habits — all of which can…
The AI Wave Is Here: Are You Ready?
For years, digital publishers have worked within a familiar framework. You produced great content, optimized it with the right keywords, earned backlinks, and watched your…
Google Cookies: Still Cooking, or Off the Menu?
For years, publishers have been preparing for a world without third-party cookies. Google’s ongoing delays in deprecating cookies on Chrome have given the industry more…
A Cold Slump? Why January Can Be a Challenging Month for Publisher Ad Revenue, and How to Stay Ahead
The holidays are over, and with them, the ad revenue highs of Q4. For publishers, January often feels like a cold reality check as ad…
The Future is First Party: Why First-Party Data Matters Most to Publishers in 2025
The digital advertising landscape is shifting beneath our feet. Privacy regulations are tightening, third-party cookies are slowly eroding, and publishers are facing mounting pressure to…
Gear Up for Growth: December Strategies to Set Your Publishing Business Up for 2025 Success
December isn’t just the end of the year; it’s your last chance to make a big impact and pave the way for a stellar 2025.…
2025 AdTech Forecast: 25 Trends You Can’t Ignore
In 2025, the digital advertising landscape will undergo dramatic changes fueled by technological advancements and evolving consumer behavior. For publishers, this means that unlocking new…
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