Publishers unknowingly pay fees on recycled bidstream noise. A systematic audit of SSP overlap and demand-path redundancy can recover 8 to 15 percent in CPM uplift by eliminating shadow demand and focusing on truly incremental buyers.
Header Bidding
Video Header Bidding: A Must-Have for Publishers
If you’re serving video ads on your site, then video header bidding is a must. Similar to header bidding for display ads, video header bidding…
What on Earth is Prebid? What Publishers Need to Know
Prebid revolutionized the programmatic advertising industry when it burst onto the scene in 2015. Still today, it remains the go-to header bidding solution for millions…
Header Bidding vs Waterfall | Differences Explained
If you’re here, it’s likely because you have heard the terms header bidding and waterfall tossed around as methods to optimize your ad revenue. Header…
10 Best Header Bidding Companies for Publishers in 2024
Header bidding is an absolute must for publishers. But you’re here, so you already know that. So we’ll spare you the long-winded explanation about the…
Client-Side vs Server-Side Header Bidding | What’s Better?
Header bidding revolutionized programmatic advertising by creating a level playing field for all demand partners. In this article, we will survey the two types of…
What on Earth is EBDA? What Publishers Need to Know
Exchange Bidding in Dynamic Allocation, also known as EBDA or Open Bidding, is Google’s alternative to header bidding. But how exactly does it work and…
Hybrid Header Bidding Increases Revenue by 18%, New Research Finds
Hybrid header bidding, an innovative technology that blends client-side and server-to-server header bidding strategies, has been shown to significantly increase revenue for publishers, MarTech Series…
What is Header Bidding?
Header bidding is an absolute must for publishers. Since it burst onto the scene in 2015, it has become the most popular and valuable programmatic…
The #1 Monetization Mistake That Loses Publishers Ad Revenue
Since 2013, we at Adnimation have been helping hundreds of publishers increase their ad revenue. And while publishers come in many different shapes and sizes, there are…
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As an experienced company with seasoned monetization experts, we blend advanced technology with human professionalism.
How does that manifest in reality? It means that our experts review the data on a daily basis, speak with advertisers and exchanges, and make improvements for publishers like you.
With us, you can soon be selling the same ad space for higher prices.