Header Bidding

What on Earth is EBDA? What Publishers Need to Know

Ad Manager, Header Bidding
What is EBDA
Exchange Bidding in Dynamic Allocation, also known as EBDA or Open Bidding, is Google’s alternative to header bidding. But how exactly does it work and…

Hybrid Header Bidding Increases Revenue by 18%, New Research Finds

Header Bidding
Hybrid Header Bidding Increases Revenue for Publishers by 18%
Hybrid header bidding, an innovative technology that blends client-side and server-to-server header bidding strategies, has been shown to significantly increase revenue for publishers, MarTech Series…

What is Header Bidding?

Ad Technology, Header Bidding
What is header bidding and why you need it
Header bidding is an absolute must for publishers. Since it burst onto the scene in 2015, it has become the most popular and valuable programmatic…

The #1 Monetization Mistake That Loses Publishers Ad Revenue

Demand Partners, Header Bidding, Monetization, Publishers
#1 mistake that loses publishers ad revenue
Since 2013, we at Adnimation have been helping hundreds of publishers increase their ad revenue. And while publishers come in many different shapes and sizes, there are…

Hybrid Header Bidding: The Future of Monetization

Ad Technology, Header Bidding
Hybrid header bidding
Over the past several years, header bidding has become one of the most popular programmatic advertising techniques used by publishers to generate ad revenue. When…

Exchange Bidding for Publishers

Ad Technology, Header Bidding
Exchange Bidding for Publishers – The new Google monetization response to header bidding is now available for select publishers with Adnimation Introduction to Exchange Bidding…

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