Posts by Adnimation Team

$9M Theft from Ezoic Is a Wake-Up Call for Ad Tech Industry

Publishers
Security picture
This week, Business Insider reported that a salesman at Ezoic was arrested by the FBI for stealing $9 million from the company. According to the…

Instream vs Outstream Video Ads – A Publisher’s Guide

Monetization
Instream vs Outstream Video Ads
As video advertising continues to grow in popularity, video ads have emerged as a powerful way to generate ad revenue. But, as with most things…

Adnimation’s Tomer Treves on The Programmatic Digest Podcast

Publishers
Tomer Treves Programmatic Digest Podcast
Adnimation’s Co-Founder and President, Tomer Treves, was featured on the Programmatic Digest Podcast to discuss the publisher’s side of programmatic advertising. You can watch the…

Ad Placements and Sizes

Monetization
Ad placements and sizes
   

Best Google MCM Partners for Publishers in 2024

AdX (Ad Exchange)
Best Google MCM Partners for Publishers
Making the decision to switch to a Google MCM partner is easy. What’s not so easy is finding the best MCM to partner with. That’s…

Top 10 Best AdThrive Alternatives for Publishers in 2024

Monetization, Publishers
Best Adthrive Alternatives for Publishers
As a publisher, choosing the right monetization partner is crucial for the success of your ad revenue. AdThrive is a popular option, but it may…

Client-Side vs Server-Side Header Bidding | What’s Better?

Ad Technology, Header Bidding
Header bidding revolutionized programmatic advertising by creating a level playing field for all demand partners. In this article, we will survey the two types of…

How Publishers Can Leverage Amazon Ads into Higher Revenue

Demand Partners
Amazon ads
Amazon has its sights set on the digital advertising world, and it’s good news for publishers. In 2022, for the first time in years, Google…

What on Earth Is a Demand-Side Platform (DSP)?

Ad Technology
What on Earth Is a Demand-Side Platform (DSP)
The world of ad tech is filled with a plethora of confusing acronyms. But don’t worry, we’re here to simplify things for you. In this…

10 Best Sovrn Competitors for Publishers in 2024

Demand Partners, Monetization
10 Best Sovrn Competitors & Alternatives for Publishers
Sovrn is a leading supply-side platform (SSP) in the advertising industry. However, they aren’t the only option. As a Google Certified Publishing Partner (GCPP) and…

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