Exchange Bidding Setup – Part 3 – Video

Video Exchange Bidding Setup This article will deal with how to add competition to your Video Demand running in Ad Manager. For more information about setting up Exchange Bidding and setting up Yield Groups for Display ads see our previous articles. Working in Ad Tech for the past 10+ years I have seen a lot

Exchange Bidding Setup – Part 2

Yield Group Setup Quick Recap from Exchange Bidding Part 1, EBDA setup. The first article dealt with the complete setup of the Exchange Bidder networks and preparation for creating the Yield Group that will manage the exchange bidding. This article will walk through creating the Yield group itself for Display Banners. By the end of