As a publisher, you know that every dollar counts.
That’s why working with a reliable Google AdX partner can be a game-changer for you.
In case you’re not convinced, we compiled this list of 10 benefits that showcase how partnering with a Google AdX partner like Adnimation can unlock higher earnings.
Just to make sure we’re on the same page, let’s take a moment to explain exactly what a Google AdX partner is and why it’s necessary in the first place.
What is a Google AdX Partner?
Google AdX partners are independent companies that received special authorization by Google to help publishers access Google AdX. This is done via the Google MCM program, which enables AdX partners to provide publishers with access and manage their ad inventories.
Google AdX partners are also referred to as Google MCM partners or Google AdX resellers.
Why Are Google AdX Partners Needed?
The reason that there is a need for AdX partners in the first place is because the vast majority of publishers are not eligible to access AdX on their own.
You might have noticed that there is no way to apply for Google AdX.
Publishers can only access the exchange through a personal invite through Google, and only very large publishers receive such invitations.
10 Benefits of Working with a Google AdX Partner
- Higher revenues
- Professional ad management
- Header bidding and access to additional demand sources
- A way to receive support with Google-related issues
- Compliance and brand safety
- Real-time analytics and reporting
- Access to programmatic guaranteed/preferred deals
- Improved user experience
- Scalability
- New technology and solutions
Higher Revenues
AdX will earn you more money. It’s as simple as that.
In-depth research we conducted of 400 publishers found that AdX unequivocally yields higher revenues than AdSense – if managed correctly.
That brings us to our next benefit.
Professional Ad Management
AdX is a powerful platform, but it’s complex and therefore needs to be managed correctly.
AdX partners have years of experience with AdX and know how to best leverage the exchange’s features, capabilities, and best practices.
Through proper management by a top-tier AdX partner, you will see a significant increase in your overall revenue and user experience.
Header Bidding and Additional Demand Partners
Top-tier AdX Partners do more than merely link you to AdX. They also employ header bidding and amplify competition by tapping into additional premium SSPs, such as Amazon, Magnite, AppNexus, and others.
As competition intensifies, higher CPMs emerge with a greater number of advertisers competing for your ad space. This directly results in increased revenue for you.
Google Support
Have you ever tried to get in touch with Google to help you with an issue? If so, we’re sorry to hear!
Google doesn’t have a direct line for individual publishers and getting in touch with them is virtually impossible.
However, AdX partners have a direct line to Google. That means that you can have all of your Google issues properly handled by your AdX partner, which can contact Google on your behalf.
Compliance and Brand Safety
Getting banned from Google due to improper ads or ad placements is a death sentence for your revenue.
Google AdX partners are well-versed in industry standards and guidelines, ensuring that your ad placements meet the requirements for brand safety, viewability, and user experience.
They can also help you avoid potential compliance issues with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Real-Time Analytics and Optimization
Google AdX partners have access to real-time analytics and reporting, which allows them to constantly monitor and optimize your site’s performance.
This is an incredibly valuable bonus of working with an AdX partner, as there is an ongoing need to make changes to your ad strategy.
Access to Programmatic Guaranteed/Preferred Deals
Working with an AdX partner will also give you access to programmatic guaranteed and preferred deals in Google Ad Manager.
These features enable you easily to replace programmatic ads with direct deals whenever necessary.
Improved User Experience
User experience is critical for ensuring the long-term success of your site.
But striking a good balance of ad-to-content ratio is no easy feat.
That’s where an AdX partner can help.
AdX partners have a wealth of experience in this very matter and can help you generate as much revenue as possible without comprising UX.
Scalability
As your website grows, so does your ad inventory.
Working with a Google AdX Partner can help you scale your ad operations more efficiently and help you navigate the complexities of managing a larger ad inventory and expanding into new markets.
New Technology and Solutions
AdX partners are constantly developing new solutions to stay ahead of the curve.
In addition, AdX partners can provide tailored solutions to address your site’s unique needs, whether it’s custom ad formats, specific targeting options, or integration with other ad platforms and technologies.
Best Google AdX Partners
It goes without saying that we recommend Adnimation as the best Google AdX partner.
But it’s for good reason.
As a Google Certified Publishing Partner (GCPP), Google’s highest level of partnering publishers, we use a unique blend of sophisticated technology and a hands-on professional approach to help our partnering publishers reach new revenue heights.
That is why publishers who partner with us see an average revenue increase of 30%-200%.
Contact us today to see how you can get started.
