What Google’s New CMP Requirement Means for Publishers
Google recently announced new consent management platform (CMP) requirements for serving ads in the European Economic Area (EEA) and the United Kingdom. According to the…
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What is Page RPM And How to Improve It | A Publisher’s Guide
As a publisher, page RPM is one of the most important metrics needed to accurately measure your site’s ad revenue performance. In this article, we…
How To Add an Ads.Txt File in WordPress
Before ads can be served on your site, you will need to add the ads.txt file so that buyers can crawl it and validate your…
Invalid Traffic: How Publishers Can Detect and Prevent It
Invalid traffic is an incredibly frustrating aspect of programmatic advertising. At best, it harms your revenue. At worst, it can get your site banned from…
Help! What on Earth is an Ad Server? A – Z Guide
If you’re a publisher trying to better understand ad servers, you’ve come to the right place. Ad servers play a pivotal role in the programmatic…
Header Bidding vs Waterfall | Differences Explained
If you’re here, it’s likely because you have heard the terms header bidding and waterfall tossed around as methods to optimize your ad revenue. Header…
How Do I See Pageviews in GA4?
How do I see my pageviews in GA4? As a Google Certified Publishing Partner (GCPP), we get this question A LOT. After all, the amount…
What Publishers Need to Know about Google Analytics 4 (GA4)
Good-bye, Universal Analytics! On July 1, 2023, Google Universal Analytics will officially stop processing data, ushering in the era of Google Analytics 4 (GA4). Above…
The Best Way to Monetize Your Roku Channel With Ads
Don’t worry, this is not one of those typical blog posts with useless background information that you already know. You have a great Roku channel…
How To Generate Revenue from Audio Ads with Text-To-Speech
An ad unit that also provides an added value to users? It sounds too good to be true, we know. But believe us, it is.…
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