Core Web Vitals: CLS
In 2020, Google announced that Page Experience would become one of the quality metrics. The company introduced Core Web Vitals – important site metrics that…
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Core Web Vitals: LCP
Sometimes users face a long loading website and simply close it without waiting for the results, which has a negative impact on their interaction experience…
What is Ads.txt?
Ads.txt was introduced by the Interactive Advertising Bureau (IAB) in 2017 as a security provider for the programmatic advertising ecosystem. It significantly increased the transparency…
Adnimation First to Receive New Google MCM License, New Products Available to Publishers
On February 2021, Google issued to Adnimation a new high level license to manage multiple publishers under the premium Ad Manager 360 platform, attesting high quality of work
Google Ad Manager Policy Regarding Supported Languages
Starting April 1st, 2021, Google will no longer allow any websites and apps to place Google ads, if their main language is not one of the supported languages listed by Google.
The Publisher’s Challenges of Programmatic Ad Revenue during the Corona Pandemic
The unprecedented corona pandemic changes the online world and for publishers it creates new challenges for programmatic ad revenue with rising traffic and prices downfall. The Adnimation team explains what publishers should do during these turbulent times.
Generating 4X the Ad Revenue – Babylon Bee Recommends Adnimation
Working with over 300 websites, our team here at Adnimation strives to make all publishers happy with higher ad revenue, balanced with an excellent user…
Exchange Bidding Setup – Part 3 – Video
Video Exchange Bidding Setup This article will deal with how to add competition to your Video Demand running in Ad Manager. For more information about…
Exchange Bidding Setup – Part 2
Yield Group Setup Quick Recap from Exchange Bidding Part 1, EBDA setup. The first article dealt with the complete setup of the Exchange Bidder networks…
Exchange Bidding Setup – Part 1
Find out how to get started with EBDA and Yield Groups on Ad Manager.