5 Best CTV SSPs for Publishers in 2023
With a plethora of CTV SSPs available in the market, choosing the right one can be a daunting task for CTV publishers. Choosing the right…
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CTV Monetization for Publishers: How to Maximize CTV Ad Revenue
If you’re a publisher looking to maximize your CTV ad revenue, you’ve come to the right place. Rather than making you comb the article to…
What’s a Good Ad Fill Rate? Fill Rates Explained
We know how frustrating it is to click on an article only to have to scroll to the bottom to find the answer to your…
Top 10 Best Monumetric Alternatives for Publishers in 2023
As a publisher, it’s essential to choose the right monetization company. While Monumetric offers a monetization solution for publishers, it may not be the perfect…
Ad Floor Prices – How Publishers Can Earn More Money
The goal of advertisers and publishers are incompatible. Advertisers want to pay as little as possible for their ads, while publishers want them to pay…
10 Best Header Bidding Companies for Publishers in 2023
Header bidding is an absolute must for publishers. But you’re here, so you already know that. So we’ll spare you the long-winded explanation about the…
Pageviews vs Sessions – What Publishers Need to Know
As a publisher, understanding your website traffic is crucial for measuring your ad revenue potential. Two of the most commonly used metrics for tracking website…
CTV Monetization Tool Enables Easy Google Demand Integration
CTV Fusion, a new proprietary tool developed by Adnimation, enables CTV publishers to easily integrate Google’s video demand with their CTV apps. This new CTV…
10 Benefits of Working With a Google AdX Partner
As a publisher, you know that every dollar counts. That’s why working with a reliable Google AdX partner can be a game-changer for you. In…
$9M Theft from Ezoic Is a Wake-Up Call for Ad Tech Industry
This week, Business Insider reported that a salesman at Ezoic was arrested by the FBI for stealing $9 million from the company. According to the…
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