Client-Side vs Server-Side Header Bidding | What’s Better?
Header bidding revolutionized programmatic advertising by creating a level playing field for all demand partners. In this article, we will survey the two types of…
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How Publishers Can Leverage Amazon Ads into Higher Revenue
Amazon has its sights set on the digital advertising world, and it’s good news for publishers. In 2022, for the first time in years, Google…
What on Earth Is a Demand-Side Platform (DSP)?
The world of ad tech is filled with a plethora of confusing acronyms. But don’t worry, we’re here to simplify things for you. In this…
10 Best Sovrn Competitors for Publishers (2023)
Sovrn is a leading supply-side platform (SSP) in the advertising industry. However, they aren’t the only option. As a Google Certified Publishing Partner (GCPP) and…
Top 10 Best Mediavine Alternatives for Publishers in 2023
Mediavine is a great company, but they aren’t the only option. If you’re in search of a Mediavine alternative, look no further. Here is a…
How to Increase Ad Revenue in 2023 | 5 Tips for Publishers
“How can I increase my ad revenue?” In our ten years of existence as a monetization company, that’s by far the most common question we…
How Adaptive Banner Ads Can Help Boost Your App’s Ad Revenue
If you’re a mobile app publisher, monetizing your app and generating ad revenue is likely a critical element of your business model. Sounds simple enough.…
Should You Outsource Your Ad Ops? Pros and Cons
As a publisher, you know how important ad revenue is for your business. But ad ops can be a time-consuming and complex task, and many…
What on Earth is EBDA? What Publishers Need to Know
Exchange Bidding in Dynamic Allocation, also known as EBDA or Open Bidding, is Google’s alternative to header bidding. But how exactly does it work and…
Yahoo Shuts Down Its SSP | What It Means for Publishers
It’s official – Yahoo is shutting down its supply-side platform (SSP). Yahoo notified its partnering publishers and monetization companies that it is shuttering its SSP…
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