Ad Technology

How Adaptive Banner Ads Can Help Boost Your App’s Ad Revenue

Ad Technology, App Monetization
Boost mobile app revenue with adaptive banner ads
If you’re a mobile app publisher, monetizing your app and generating ad revenue is likely a critical element of your business model. Sounds simple enough.…

What on Earth Is a Supply Side Platform (SSP)?

Ad Technology
What on Earth Is a Supply Side Platform (SSP)
Ya, we know, yet another ad tech acronym… Ad tech terminology is confusing, we get it. That’s why we’re going to do our best to…

Help! What on Earth is an Ad Exchange? A – Z Guide

Ad Technology
What on Earth is an Ad Exchange
If you’re a publisher looking for more information on ad exchanges, you’ve come to the right place. Ad exchanges are an essential part of the…

What on Earth Is Ad Refresh? A Complete Publisher’s Guide

Ad Technology
Ad refresh
Ad refresh is a monetization tool that has been gaining popularity in recent years. In this article, we will explain everything you need to know…

Lazy Loading Ads – What Publishers Need to Know

Ad Technology
Lazy Loading Ads What Publishers Need to Know
As a publisher, you know how valuable a good user experience is. You also know how important it is to get the most out of…

Ad Networks vs Ad Exchanges | What Publishers Need to Know

Ad Technology
Ad Networks vs Ad Exchanges
Ad tech is complex. And when something is complex, terms often get confused or misunderstood. A perfect example of this is the confusion between ad…

What is Header Bidding?

Ad Technology, Header Bidding
What is header bidding and why you need it
Header bidding is an absolute must for publishers. Since it burst onto the scene in 2015, it has become the most popular and valuable programmatic…

What is Ads.txt and How to Implement It in 2024?

Ad Technology
Ads.txt what is it and how to implement it
When there’s money to be made, there are fraudsters looking to take advantage. That is why the Interactive Advertising Bureau (IAB) Tech Lab created ads.txt…

5 Ways Publishers Can Prevent Ad Blockers

Ad Technology, Monetization
5 Ways Publishers Can Prevent Ad Blockers
For publishers, ad blockers are incredibly frustrating. On the one hand, users want to enjoy the free content that you provide. On the other hand,…

The Ultimate Guide to Ad Monetization Terminology for Publishers in 2024

Ad Technology
Ad Monetization Terminology - The Ultimate Guide
The world of ad tech and website monetization is vast and complex, even for the most experienced publisher. This guide of ad monetization terminology will…

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